What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.


Healthy Habits 4 Life, Frankenmuth, MI (2,000 ft²)

SUPPLEMENTS: Natural Vitality, Natural Calm;
Continental Vitamin Co., Superior Source, D3 Microlingual;
Sunfood, Pure MSM Powder

FOOD: The Gluten Free Bar, Bites;
One Degree Organic Foods, Brown Rice Cacao Crisps;
Kalona SuperNatural, Cottage Cheese

HABA:  Di Prima, Full Line;
Indira Shea, Full Line;
Pacifica, Full Line

BEVERAGES: Q Drinks, Ginger;
Burnham & Mills, Silly Cow Hot Chocolate;
Shire City Herbals, Fire Cider

UP & COMING:  The Brinery, Sauerkraut;
India Tree, Natural Sugar Sprinkle;
Renew Life, Ultimate Flora Gummies

Black Forest Acres, Hamilton Square, NJ (10,000 ft²)

SUPPLEMENTS: Nutraceutical, KAL Magnesium, Glycinate;
NutraMarks, Nature’s Life, L-Carnitine Powder;
Inflamore, Reliance Private Label

FOOD: Wisdom Natural Brands, SweetLeaf Stevia;
LesserEvil, Budda Bowl;
KIND, Healthy Grains Clusters

HABA: Natralia, Skin Nourishing Oil;
Dr. Bronner’s, Hand & Body Soap;
Desert Essence, Organic Tea Tree Oil

BEVERAGES: Coca-Cola, Honest “Just” Green Tea;
Bragg Live Foods, Apple Cider Vinegar Drinks;
Guayaki, Yerba Mate

UP & COMING: Tree-Free Greetings, Greeting Cards;
Daiya Foods, Dairy/Soy-Free Greek Yogurt;
Jackson’s Honest, Tortilla Chips

Apple A Day Health World, Gadsden, AL (2,100 ft²)

SUPPLEMENTS:  Nature’s Way, Thisilyn;
Europharma USA, Terry Naturally, Curamin Extra Strength;
Pure Life, Gabatrol

FOOD:  Nature’s Plus, Fruition-Exotic Red Fruit;
Bragg Live Foods; Sea Kelp Seasoning;
Bubbies of San Francisco, Sauerkraut

HABA: Aubrey Organics, Age-Defying Moisturizer;
Weleda North America, Sage Deodorant;
Herbatint, Herbal Hair Color

BEVERAGES: Kalona Super Natural, Milk;
Pacific Foods, Hemp Beverage;
Yogi Tea, Kava Stress Relief

UP & COMING: Kalona Super Natural, Dairy Products;
OraMedix, SoFresh Flossing Toothbrush;
Beanitos, Hot Chili Lime Puffs

Good Earth Natural Foods, Spearfish, SD (6,000 ft²)

SUPPLEMENTS: Alacer, Emergen-C, Full Line;
Nutrition Now, PB8 Probiotic;
Nutraceutical, Soloray, Turmeric

FOOD: Dr. Bronner’s, Organic Coconut Oil;
Native American Natural Foods, Tanka Sticks;
Native American Natural Foods, Tanka Bars

HABA: Acure Organics, Full Line;
EO Products, Everyone 3-in-1 Soap;
Veriditas Botanicals, Essential Oils

BEVERAGES: Teaonic, Herbal Tea Tonics;
HiBall, Energy Drinks;
Reed’s, Virgil’s Root Beer

UP & COMING: Teaonic, Herbal Tea Tonics;
Get Real Nutrition, Full Line;
Veriditas Botanicals, Essential Oils

Betsy’s Health Foods, Houston, TX (990 ft²)

SUPPLEMENTS: New Chapter, Cinnamon Force;
Bluebonnet Nutrition, Magnesium Citrate 400;
Country Life Vitamins, Active Lipoic Acid

FOOD: Reed’s, Ginger Chews;
Udi’s Gluten Free, Ziti and Meatballs;
Flora Health, Heaven Mountain Goji Berries

HABA: Thayers, Cucumber Witch Hazel;
Heather Lorraine Cosmetics, Grapeseed Oil;
Aubrey Organics, Age-Defying Therapy Toner with Sea Buckthorn

BEVERAGES: Evamor, Water;
Reed’s, Virgil’s Diet Black Cherry;
Zevia, Cream Soda

UP & COMING:  Ascenta Health, NutraSea+D;
Bluebonnet Nutrition, EarthSweet CellularActive
Methylfolate 800 Mcg;
Betsy’s Basics, Inflammove

Nature’s Way Health Food, Inc., LaVerne, CA (3,000 ft²)

SUPPLEMENTS: FoodState, Inc., MegaFood, Multivitamins;
Source Naturals, Essential Enzymes;
Nutraceutical, Solaray Red Yeast Rice w/CoQ10

FOOD: Bob’s Red Mill, Flaxseed;
Gluten-Free Foods;
Nutraceutical, KAL Xylitol

HABA: Mushroom Wisdom, Aquamella;
NutraMarks, Skin By Ann Webb, Cucumber Melon Calming Mist;
Herbatint, Herbal Hair Color

BEVERAGES: obi, Probiotic Soda;
Naturo Group, Trace Water;
Marquis, Organic Energy

UP & COMING: Buff Bake, Peanut Butter;
Mulberry Extract;
ProViotic, Vegan Probiotic

Published in WholeFoods Magazine March 2016