What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.

Harmony Health Foods, Sault Sainte Marie, MI (1,400 ft²)

SUPPLEMENTS: NOW Foods, BerryDophilus;
NOW Foods, D-3;
Rainbow Light, Men’s One Multivitamin

FOOD: Bulk Fruit and Grains;
Bur Oaks Farm, Popcorn;
Food for Life, Ezekiel Bread 4:9

HABA: Starwest Botanicals, Beeswax Candles;
Dr. Bronner’s, Liquid Soap;
Jacquii, Eatwhatever Breath Freshener

BEVERAGES: Millennium Products, GT’s Kombucha;
Volvic, Water;
Amy & Brian Naturals, Coconut Juice Without Pulp

UP & COMING: Macro Vegetarian Vegan Meals;
So Delicious Dairy Free, Holiday Beverages;
Shetler,  Milk and Smoothies


Green Street Natural Foods, Melrose, MA (1,000 ft²)

SUPPLEMENTS: MegaFood, MegaFlora;
New Chapter, Bone Strength Take Care;
Natural Vitality, Natural Calm, Raspberry-Lemon

FOOD: Local Honey;
DeLand Natural Market, GF Millet Zucchini Bread;
Organic Almond Butter, All Brands

HABA: Aubrey Organics, Revitalizing Therapy Moisturizer;
Emily Skin Soothers, Skin Soothing Soap;
Dr. Bronner’s, Lavender Hand Sanitizing Spray;

BEVERAGES: Artisan Beverage, Katalyst Kombucha Concord Grape;
Maine Root, Ginger Beer;
Utmost Brands, GuS Dry Cola

UP & COMING: Tierra Farm, Organic Mulberries;
One Degree, Veganic Brown Rice Cacao Crisps;
Dan’s Brick Oven Bread, Sourdough


Bailey’s Naturals, Safety Harbor, FL (1,000 ft²)

SUPPLEMENTS: Life’s Fortune, Multivitamins;
NOW Foods, Super Enzymes;
ReNew Life, Ultimate Flora Senior Formula

FOOD: Grab the Gold, Grab the Gold Snack Bars;
NOW Foods, Organic Hemp Seed Hearts;
Ener-G Foods, WF/GF Original Pretzels

HABA: Weleda, Birch Cellulite Oil;
Earth Therapeutics, Purest Palm Body Brush;
Grandpa Brands, Baking Soda Soap

BEVERAGES: Amy & Brian Naturals, Coconut Juice;
ALO, Exposed Original+ Honey;
Mountain Valley, Spring Water 24-oz Sport Bottle

UP & COMING: NeoCell, Super Collagen Powder;
Enzyme Science, Enzyme Defense;
ReNew Life, IntestiNew


Wealth of Health, Idaho Falls, ID (6,000 ft²)

SUPPLEMENTS: EuroPharma, Terry Naturally Curamin;
Nature’s Way, Calm Aid;
EuroPharma, Terry Naturally Adaptra

FOOD: Kinnikinnick, Muffins;
Udi’s, Full Line;
Bob’s Red Mill, Gluten Free 1-to-1 Baking Flour

HABA: Andalou Naturals, Full Line;
MyChelle Dermaceuticals, Full Line;
Aura Cacia, Aromatherapy Line

BEVERAGES: Lacroix, All Flavors;
Zevia, All Flavors;
Knudsen, Just Black Cherry

UP & COMING: Trace Minerals,
Electrolyte Stamina Power Pak, Non-GMO;
EuroPharma, Terry Nat. Healthy Ligaments & Tendons;
Wakunaga of America, Kyolic Formula 109


The Crunchy Grocer, Loveland, CO (6,200 ft²)

SUPPLEMENTS: Garden of Life, Chocolate RAW Meal Packet;
Garden of Life, Vanilla RAW Meal Packet;
Lumina Health Products, Cellfood Full line

FOOD: Bob’s Red Mill, Poppy Seeds;
Chocolove, Almonds + Sea Salt in Dark Chocolate;
Spectrum Naturals, Extra Virgin Coconut Oil

BEVERAGES: Millennium Products, GT’s Grape Kombucha;
ReVive Drinks, Kombucha (12 oz, 64 oz)

UP & COMING: Simple Mills, Baking Mixes;
Lovin Oven Cakery, Cupcakes;
Wild Zora Foods, Bars

Nature Select Foods, “For The Healthy Living,”
Saint Helena, CA (2,000 ft²)

SUPPLEMENTS: HealthAid America, LiverVital;
Nature’s Plus, Ultra Hair;
HealthAid America, AdrenoMax

FOOD: Navitas Naturals, Power Snacks;
GoMacro, Bars;
Living Intentions, Cereal

HABA: Priti NYC, Nail Polish;
Simplers Botanicals, Organic Aromatherapy;
Mad Hippie, Vitamin C Serum

BEVERAGES: All Market Inc.,Vita Coco Cafe;
Taste Nirvana, Coconut Water;
Castle Rock Water Co., Bottled Water

UP & COMING: Acure Organics, Marula Oil;
Wild Bee Candle Company, Candles;
Blue Planet Eyewear, Sunglasses
















Published in WholeFoods Magazine, December 2014