What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.

Alternative Health Foods, Waterford, MI (1,200 ft2)

SUPPLEMENTS: Nature’s Way, Myco Defense;
Nature’s Way, Olive Leaf;
Nature’s Way, Fenu-Thyme

FOOD: Carob Almonds (Bulk);
Organic Seeds and Nuts (Bulk);
Dancing Star, Chunks of Energy Mixed Berry (Bulk)

HBC: Nature’s Gate, Pomegranate Sunflower Skin Defense Lotion;
Naturtint, Hair Color;
JASON, Natural Sunscreen

BEVERAGES: Oogave, Agave Root Beer;
Orgain, RTD Protein Shakes;
Millennium Products, GT’s Kombucha with Chia

UP & COMING: New Chapter, Wholemega Whole Fish Oil;
French Transit, Crystal ROCK Deodorant Body Sprays; Raaw Foods International, Juices


Sunny Bridge Natural Foods, McMurray, PA (4,500 ft2)

SUPPLEMENTS: CLA (All brands);
Argan Oil (All brands);
Arnica (All brands)

FOOD: Organic Chia Seeds (All brands);
Grass-fed Beef (All brands);
Ostrich Burgers (All brands)

HBC: Acure, Full Line;
Deodorant Stones LLC, Thai Deodorant Roll-On;
Sun Tan Lotion and Oils (All brands)

BEVERAGES: Soma Beverage Co., Metromint Water;
Dr. Pepper Snapple Group, Nantucket Nectars Half & Half

UP & COMING: Barre, Real Food Bars;
Mama Rosa, Marinara Sauce;
Barlean’s, Chocolate Silk Greens


Healthway Nutrition Center, Ridgeland, MS (1,500 ft2)

Barlean’s, Olive Leaf Complex;
Nordic Naturals, Ultimate Omega

FOOD: Y.S. Eco Bee Farms, Honey;
Rocky Mountain Grain Products, Hemp Hearts;
Udi’s Gluten Free Foods, Breads

HBC: Tate’s, The Natural Miracle Conditioner;
Aloe Life International, Skin Gel;
Dr. Bronner’s, Castile Soaps

BEVERAGES: Penta Water Company, Ultra-Purified Water;
Essentia Water, Bottled Water;
Millennium Products, GT’s Kombucha

UP & COMING: Barlean’s, Omega Swirl;
Marley Ventures, Marley’s Mellow Mood;
Cloud Top, Frozen Yogurts


Bonanza Health Foods, Billings, MT (2,500 ft2)

SUPPLEMENTS: Irwin Naturals, Only One Liquid-Gel Multi;
Nature’s Way, Super Fisol Fish Oil;
Coromega, Omega 3 Squeeze

FOOD: Canyon Bakehouse, Breads;
Shabtai, Gluten Free Seven Layer Cakes;
Against the Grain Gourmet, Baguettes

HBC: derma e, DMAE—Alpha Lipoic—C-Ester Retexturizing Crème;
Hobe Laboratories, Inc., ENERGIZER Shampoo;
Grandpa Brands, Nature de France le Stick Deodorant

BEVERAGES: Reed’s Inc., Virgil’s Root Beer;
Reed’s Inc., Virgil’s Zero Root Beer;
Coconut Water (All brands)

UP & COMING: Garden of Life, RAW Protein;
Nature’s Way, EfaGold Coconut Oil;
Larabar, Über Roasted Nut Roll


Betsy’s Health Foods, Houston, TX (999 ft2)

SUPPLEMENTS: New Chapter, Zyflamend;
Bluebonnet Nutrition, Vitamin D3 Softgels;
Warren Labs, LLC, George’s Always Active Aloe;
Betsy’s Basics, Milk Thistle

FOOD: Bragg, Apple Cider Vinegar;
Nature’s Way, EfaGold Coconut Oil

HBC: Miracell (Full line);
Nature’s Way, CamoCare Organics (Full line);
Aubrey Organics, Organic Lip Balms

BEVERAGES: Healthy Beverage Co., Steaz Energy;
Reed’s Inc., Virgil’s Root Beer;
Zevia, Cola

UP & COMING: New Chapter, LifeShield Immunity;
Bluebonnet Nutrition, Extreme Edge (Full line);
Nature’s Way, African Mango


Stay Healthy!, Las Vegas, NV (1,400 ft2

SUPPLEMENTS: Garden of Life, RAW Protein;
Irwin Naturals, Steel-Libido RED;
Barlean’s, Wild & Whole Alaskan Salmon Oil

Mineral Resources Int’l, FortiSalt;
Kaia Food, Alive & Radiant Kale Krunch;
Bragg, Apple Cider Vinegar

HBC: Mobu Herbals, Body Butters;
Skin by Ann Webb, Coffee Cherry Argireline Cream;
Life-flo, Pure Argan Oil

BEVERAGES: Cadia, All Natural Coconut Water;
NOW Foods, Tea Bags

UP & COMING:  REDD Remedies, trueENERGY;
Paradise Herbs & Essentials, Green Coffee Bean;
Vitalah, No Sugar Oxylent 


Published in WholeFoods Magazine, September 2012