What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.


If your store is interested in being included in our What’s Selling Column, e-mail: kimberlywilliams@wfcinc.com.


Cleta’s Nutrition, Godfrey, IL

SUPPLEMENTS: Barlean’s Organic Oils, Flaxseed Oil &
Omega Swirl;
Highland Laboratories, Omni Vitamin & Mineral Supplement;
Carlson Laboratories, Fish Oil Softgels (All)

FOOD: Food For Life Baking Co., Ezekiel 4:9 Bread (All);
NuNaturals, Inc., Stevia Packets (All);
Miguel’s Products, Organic Everything Tortilla Dippers

HBC: NOW Foods, Essential Oils (All);
TCCD Int’l, Inc., Naturally Fresh Deodorant Crystals (All);
Canus Goat’s Milk, Bar Soaps (All)

BEVERAGES: Knudsen & Sons, Inc., Organic Just Tart Cherry;
Sunsweet naturals, C20 Pure Coconut Water;
Warren Laboratories, George’s Aloe Vera

UP & COMING: Lifeway Foods, Inc., Kefir (Plain);
Garden of Life, RAW Enzymes & RAW Probiotics
(All); Quinoa, Assorted Brands



Mother Earth Storehouse, Kingston, NY, (14,000 ft2)

SUPPLEMENTS: MegaFood, Multi-Vitamins (All);
Bluebonnet Nutrition Corp., Protein Powder (All);
Gaia Herbs, Stress Response & Glycemic Health

FOOD: Everybody Eats, Inc., Gluten-Free Foods (All);
Stahlbush Island Farms, Frozen Fruits/Vegetables (All);
Nature’s Path Foods, Flax Plus Cereal (All)

HBC: Nubian Heritage, Coconut & Papaya Lotion;
Zion Health, Adama Ancient Clay Deodorant;
Sappo Hill Soapworks, Soap (All)

BEVERAGES: Florida Family Trust, Lakewood Pure Pineapple;
Knudsen & Sons, Inc., Very Veggie (All);
Glendale Farm, Organic Grape Juice

UP & COMING: Tera’swhey, Whey (All);
The Green Beaver, Gluten-Free Cosmetics (All);
W.S. Badger Company Inc., Sunscreen (All)



Diane’s Natural Market, St. Augustine, FL (4,500 ft2)

SUPPLEMENTS: Nutraceutical Corp., Solaray Astaxanthin (All);
Cogent Solutions Group, Baxyl Hyaluronan;
Life Line Food Inc., Buried Treasure ACF (All)

FOOD: Redwood Hill Farm & Creamery, Goat Milk Yogurt (All);
Udi’s Gluten Free Foods, Whole Grain Bread;
Cherrybrook Kitchen, Gluten Free Dreams Baking Mixes (All)

HBC: Thayers Inc., Alcohol-Free Rose Petal Witch Hazel Toner;
Enzymatic Therapy, Derma Klear Akne Zyme & Derma Klear Akne;
Hain, Avon Organics CoQ10 Wrinkle Defense Serum

BEVERAGES: Knudsen & Sons, Inc., Spritzers (All);
Millennium Products, Organic Raw Kombucha (All);
Sunsweet Naturals, C20 Pure Coconut Water

UP & COMING: Himalayan Inst., Neti Stik Aromatherapy Inhaler;
Larenim Mineral Makeup, Makeup (All);
Green Foods Corp., Single Packets (All)



Wealth of Health, Idaho Falls, ID (4,000 ft²)

SUPPLEMENTS: Nature’s Way Products, Alive!;
Enzymatic Therapy, Smart Q10 Chewable CoQ10

FOOD: Udi’s Gluten Free Foods, Bagels (All);
Zevia, Soda (All);
Dave’s Killer Bread, 21 Whole Grains

HBC: CamoCare Organics, Under-Eye Therapy;
Xlear, Toothpaste (All);
Deodorant Stones, Thai Deodorant

BEVERAGES: Zevia, Soda (All);
Reed’s, Ginger Brew (All);
Dynamic Health, Black Cherry Concentrate

UP & COMING: Udi’s Gluten Free Foods, Cinnamon Raisin Bread;
Udi’s Gluten Free Foods, Cinnamon Raisin Bagels;
Coco Charlotte, Gluten-Free Pie Crust 



Natural Grocers by Vitamin Cottage, Lakewood, CO (12,000 ft²)

SUPPLEMENTS: NOW Foods, Whole Psyllium Husks;
Natural Factors, Coenzyme Q10 100 mg;
Barlean’s Organic Oils, Fish Oil Capsules

FOOD: The Buffalo Guys, Grand Buffalo;
Newman’s Own, Organic Extra Virgin Olive Oil;
Small Planet Foods, Cascadian Farm Blueberries;
Stahlbush Island Farms, Frozen Blueberries

HBC: NOW Foods, Jojoba Oil;
Dr. Bronner’s, Peppermint Liquid Soap;
Topical BioMedics, Topricin

BEVERAGES: Amy & Brian Naturals Inc., Coconut Juice;
inner-co, Power Packed Probiotic Kefir;
Kombuchas, (All)

UP & COMING:  Farmer’s Market Foods, Organic Pumpkin;
Chocolove, Almonds & Sea Salt in Dark Chocolate;
Food Should Taste Good, Tortilla Chips (All)



Nature’s Way Health Food Inc.

SUPPLEMENTS: Source Naturals, Life Force (All);
Nature’s Way Products, Sytrinol (All);
Nutraceutical Corp., Solaray Calcium Bisglycinate with Vitamin D

FOOD: Glutino Food Group, Gluten-Free Products (All);
Bob’s Red Mill Natural Foods, Grains (All);
Beveri, Fine Milled Flaxseed (All)

HBC: Source Naturals, Skin Eternal Serum;
Mayumi, Squalane Skin Oil;
Frontier Natural Products Co-op, Aura Cacia Essential Oil Blends

BEVERAGES: ISS Research, OhYeah! Protein Drinks (All);
One Natural Experience, O.N.E. Coconut Water (All);
Real Water, Real Alkalized Water

UP & COMING: Mach One Labs, Anthoplex 01;
LifeSeasons, Dietary Supplements (All);
BioRevival, Capsules (All)


Published in WholeFoods Magazine, June 2011