As WholeFoods Magazine has reported, the final Natural Products Expo East was held in 2023, and New Hope Network has introduced a new event format for 2024, called Newtopia Now. New Hope Network pointed to the changing needs of the industry for the change, explaining that the new event will deliver personalized matchmaking, imaginative content, and curated product discovery for brands, retailers, and champions of conscious CPG.

Originally scheduled to take place in Savannah, Georgia, in early August, New Hope Network announced that the event is moving to Denver, and will take place at the Colorado Convention Center from August 25-28, 2024.

In an email annoucing the move, New Hope said: "The Colorado Convention Center is the ideal location to accommodate everything that the Newtopia Now experience will entail, including the unique neighborhood layout, exhibit spaces, and networking and learning opportunities. In addition to having many brands and buyers in the region, Denver’s central location makes direct flight access easy from anywhere in the country, and late August is a beautiful time to be in Colorado, so we can network in nature in the most eco-friendly city in the country."

Newtopia Now will include:

  • An interactive networking celebration on Sunday evening.
  • Product discovery and facilitated connections on Monday and Tuesday.
  • Colorado-inspired activities with key buyers on Wednesday, to help attendees build relationships throughout the week.

 Related: Voting Now Open! WholeFoods Magazine 2024 Natural Choice Awards

Expo East Trend Report: 5 Top Trends in Natural Products (Part 1)

SOHO Expo and Education Highlights