Virtual—How has COVID-19 impacted claims substantiation across a variety of wellness products? What are the best practices for compliant influencer marketing and social media reviews? These questions and more will be answered at the American Conference Institute's 4th Annual Forum on Advertising Claims Substantiation. The event will take place virtually February 3-4, 2021, with advertising industry stakeholders, government enforcers, consumer protection groups, and counsel educating and informing attendees on the latest happenings and common challenges in advertising claims substantiation.

In addition to updates on the impact of COVID-19, the 2021 forum will address several new topics, including navigating the intricacies of substantiating green claims through a domestic and international lens; exploring new sensory claims and solutions for avoiding pitfalls; lessons learned from recent class actions; and more.

The agenda for day one includesThe Year in Review: A Look Back on Key Legal Developments and Trends Impacting Advertising Claims Substantiation, including  trends, cases, and regulatory developments from 2020 and a look at what may be in store for 2021 with emerging industry trends and initiatives to watch.

Day two concludes withThe Future of Claim Substantiation and Challenges around Emerging Technology, including an exploration of disputes around 5G and network coverage claims.
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The event will also include workshops, including Working Group on Substantiating Advertising Claims for FDA Regulated Consumer Products: OTC Drugs, Food, Dietary Supplements and Cosmetics – Special COVID-19 edition with Megan Olson, Vice President & Associate General Counsel with the Council for Responsible Nutrition, andThomas Cohn,General Counsel and Corporate Secretary with New Avon Company.

View the full agenda and register for the forumhere.WholeFoods readers can get a 10% discount with the codeD10-817-817DX03.