Advertising Claims Substantiation - Page 1

Scientifically Proven vs. Clinically Proven Claims

What are the differences between scientifically proven and clinically proven claims, and why is it important for consumers to understand these claims?

January 6, 2025

Leena Pradhan-Nabzdyk, CEO, Canomiks

It is important for consumers to understand the meaning behind claims referring to science and the influence they have over their purchasing decisions.

Regulatory compliance with product claims.

FTC: Nearly 700 Companies Warned Over Product Claims

Marketing companies were advised that they could face civil penalties if their product claims can’t be supported.

April 27, 2023

Maggie Jaqua, Content Director

On April 13, FTC put approximately 670 advertisers on notice that they should "avoid deceiving consumers with advertisements that make product claims that cannot be backed up or substantiated."

2023 ACI Advertising Claims Substantiation Forum to Address ESG Claims, Class Action, Data Privacy & More

January 4, 2023

Maggie Jaqua, Content Director

Legal developments impacting advertising claims substantiation, correcting unsubstantiated claims, working with influencers...these topics and more will be addressed at the American Conference Institute (ACI)’s 6th Annual Forum on Advertising Claims Substantiation, taking place February 9–10, 2023. The event will be live-streamed as well as in person at New York City...

ACI Advertising Claims Substantiation Forum to Address Green Claims, COVID Updates, & More

January 12, 2022

WholeFoods Magazine Staff

Virtual—Advertising in the age of COVID, lessons learned from recent advertising claims class action lawsuits, top traps to avoid when making environmental and sustainability claims...these topics and more will be addressed at the American Conference Institute (ACI)’s 5th Annual Advertising Claims Substantiation, taking place virtually on February 2-3, 2022. An...

ACI Advertising Claims Substantiation Forum to Address Impact of COVID & More

December 18, 2020

WholeFoods Magazine Staff

Virtual—How has COVID-19 impacted claims substantiation across a variety of wellness products? What are the best practices for compliant influencer marketing and social media reviews? These questions and more will be answered at the American Conference Institute’s 4th Annual Forum on Advertising Claims Substantiation. The event will take place virtually...

ACI Advertising Claims Substantiation Forum to Address Impact of COVID & More

November 16, 2020

WholeFoods Magazine Staff

Virtual—How has COVID-19 impacted claims substantiation across a variety of wellness products? What are the best practices for compliant influencer marketing and social media reviews? These questions and more will be answered at the American Conference Institute's 4th Annual Forum on Advertising Claims Substantiation. The event will take place virtually February 3-4, 2021, with advertising...