Washington, D.C.—The Federal Trade Commission (FTC) has sent out a Notice of Penalty Offenses warning more than 700 recipients against using fake reviews and other misleading endorsements, according to an FTC statement. Nor is the Notice just an alert: It changes how FTC can penalize businesses that fail to comply.

Virtual—How has COVID-19 impacted claims substantiation across a variety of wellness products? What are the best practices for compliant influencer marketing and social media reviews? These questions and more will be answered at the American Conference Institute's 4th Annual Forum on Advertising Claims Substantiation. The event will take place virtually February 3-4, 2021, with advertising...

New York, NY—The American Conference Institute is holding its 3rd annual Advertising Claims Substantiation Forum in New York City in January, offering guidance from advertising industry stakeholders, government enforcers, consumer protection groups, and counsel. If you’re looking to learn more about celebrity and influencer claims, FTC and NAD requirements, ad...

Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors of WholeFoods Magazine.   Research presented at the Pediatric Academic Societies (PAS) annual conference in Boston revealed that being familiar with fast food commercials can increase the likelihood young...

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­One of the biggest “Aha!” moments from WholeFoods Magazine’s 40th Annual Retailer Survey, was the jump in marketing spending reported by independent natural organic retailers. In prior years’ surveys, independents told us they relied heavily on word-of-mouth to drive sales increases, often spending less than 1% on marketing and advertising.

Don't discard those printed advertising circulars just yet. A new study from Nielsen Homescan shows that despite the fact U.S. adults are spending more than three hours a day online, 80% of households are turning to those old school printed advertising circulars when making grocery purchasing decisions instead of digital...

Natural products industry leaders got an update on how the Federal Trade Commission (FTC) views advertising claims when Richard Cleland, assistant director of advertising practices for the Bureau of Consumer Protection for FTC addressed The Big Natural in Las Vegas, NV on June 7. The bottom line, Cleland said, is...