Newtown Square, PA—The Natural Marketing Institute (NMI) has released its2021 State of Sustainability in America Consumer Insights & Trends Report, according to a press release. This is the 19th annual report from NMI on the sustainability market.

The report quantifies the marketplace for sustainable products and services, the consumers who use them, consumers’ expectations of corporate behavior, and attitudes toward environmental and social issues. It also, the press release notes, considers consumer motivations and the challenges they face in trying to live more sustainably.

One finding: Consumers are showing a heightened awareness and concern over the health of the planet, the press release states. Rather than adopting environmentally friendly behaviors for personal benefits, consumers are looking to live more sustainably for the sake of planetary health. There is evidence that COVID-19 may have ignited stronger feelings regarding environmental protection, as well.

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Some of the topics covered in the report include:
  • How segments within society view sustainability differently
  • Consumer insights regarding the health of the planet and what issues resonate most
  • The impact of the pandemic on sustainable attitudes and behaviors
  • The feasibility of a circular economy
  • Behaviors consumers are adopting for the sake of sustainability
The survey on which the report is based was performed on 3,000 U.S. adults in 2020.