Norwalk, CT—Reed’s Inc. has announced the appointment of Norman E. Snyder, Jr., currently Chief Operating Officer since September 2019, as Reed’s Chief Executive Officer effective March 1, 2020, in a pressrelease. Snyder will succeed John Bello, who has served as Reed’s Interim Chief Executive Officer since September 2019.

“We are excited to have Norm accept the role of Chief Executive Officer and lead Reed’s into the future,” said Bello, Chairman of the Board of Directors of Reed’s, Inc. “Through my extensive experience working with Norm for 20 years, he has exemplified himself as a knowledgeable leader with a broad range of skills that are perfectly suited for the CEO role at Reed’s.”

With over 36 years of experience in operations, sales, marketing, finance, manufacturing, business development, and management with public, private, international and start-up companies within the beverage industry, Snyder has served as President and CEO for Avitae USA, President & COO for Adina For Life, CEO of High Falls Brewing Company, COO of Rheingold Brewing Company, and COO of South Beach Beverage Company (SoBe).

Related: Reed’s Announces Fiscal First Quarter Results Ginger, Tart Cherry May Reduce Inflammation Due to Obesity People News, March 2020

“I am honored to have been chosen to lead Reed’s in this next phase of growth and continue to build upon the work we started last fall," said Synder in the release. "We are making strides in developing the organization necessary to support the opportunities and growth ahead while driving value for our shareholders. I look forward to continuing to work with John and the rest of the Board as we develop the coming chapters of Reed’s story."