Now Health Group - Page 1 | WholeFoods Magazine

NOW Health Group Sells Family Shares to Employees

The independent, family-owned manufacturer announced it will be selling stock through an Employee Stock Ownership Plan (ESOP).

January 13, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

The partial ESOP plan is designed to give back to NOW's hard-working employees.

Making the Most of the Women’s Health Opportunity

Industry insiders weigh in on the latest science and innovations driving demand in women’s health supplements.

February 20, 2025

Jennifer Joseph

After decades of being under-researched and under-funded, the tide has shifted, and the medical and nutraceutical industries are investing in female-specific R&D.

Natural Products News Briefs: NOW, MegaFood, SIRIO, & More

What's new in natural? Catch up on the latest!

October 23, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Buyer Beware: NOW Tests Resveratrol Products Purchased Online

“The results above further substantiate the fact that the market is saturated with unscrupulous companies that make false claims,” cautioned NOW's Dan Richard

September 7, 2024

WholeFoods Magazine Staff

NOW's latest round of product testing (its 18th since the start of its efforts) focused on resveratrol products sold on Amazon.com.

Editor's Letter

Reigniting the Fire in Our Bellies

September 3, 2024

Maggie Jaqua, Content Director

The WholeFoods Magazine team will keep updating you on the latest news in the natural products industry, and doing what we can to support you and your business, so you can join the fight.

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Merchandising Insights

DSHEA at 30: Supply-Side View

In Part I of this series, independent retailers shared their views. Now, in Part II, we hear from experts throughout the natural products supply chain.

September 3, 2024

Jay Jacobowitz, President & Founder, Retail Insights

Thirty years after DSHEA, industry leaders grapple with how to maintain access to natural products in a changing landscape.

Grunge green recall round rubber seal stamp on white background

NOW Issues Voluntary Recall on Phosphatidyl Serine Not Meeting Label Claim

NOW is working with FDA to execute the voluntary recall, which includes contacting all customers that ordered the affected products with detailed instructions on next steps.

January 10, 2024

WholeFoods Magazine Staff

Testing of Phosphatidyl Serine revealed that some units of certain lot numbers from NOW do not meet label claim. Read on for the impacted lots.

NOW Testing of Berberine Products Purchased on Amazon and Walmart.com Reveals Serious Quality Problems From “No Name” Brands

Unscrupulous players are aiming to make a buck off of the berberine trend. Read on for the findings—and how natural products retailers can help protect consumers.

December 21, 2023

Maggie Jaqua, Content Director

NOW's latest round of product testing (its 16th in its ongoing efforts to call out bad actors) examined more than 30 berberine supplements.

NOW Testing of Astaxanthin Purchased on Amazon.com, Walmart.com Confirms "Significant" Quality Failings

August 22, 2023

Maggie Jaqua, Content Director

Lighting the Way on Social and Environmental Sustainability

August 23, 2022

Maggie Jaqua, Content Director

WholeFoods Magazine invited companies in the natural products industry to showcase how they are going above and beyond with their environmental and social sustainability efforts. Read on for the latest efforts from companies throughout the supply chain (listed in alphabetical order), and get a glimpse at their goals for a...