Winter FancyFaire 2026 kicked off the specialty food & beverage year, spotlighting innovation, discovery, and the trends shaping how consumers eat, drink, and entertain.

What nutritional supplement trends are emerging for the active nutrition space? Elyse Lovett, Move Nutrition Editor, set out to answer that question at the SupplySide Global trade show.

For 2026, Circana expects U.S. F&B price/mix growth of 3% to 5% due to ongoing cost pressures, competitive retail pricing, and strategic promotional activity.