advocate - Page 1 | WholeFoods Magazine

Fresh fruits and vegetables from United States of America.

Make America Healthy, Forever

What has changed so dramatically that a commitment to increased utilization of dietary supplements would be deemed too much, or “too MAHA”?

August 6, 2025

Karen Howard, CEO and Executive Director of Organic & Natural Health Association

What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.

Highlights from CRN’s 2025 Day on the Hill

Get updated on key takeaways, plus a call to action to help advance the industry’s goals and ensure dietary supplements remain a vital part of the nutrition and wellness conversation.

June 17, 2025

Maggie Jaqua, Content Director

CRN members had discussions with key lawmakers from both parties who play vital roles in shaping the future of nutrition policy in the U.S.

2024 Leadership Spotlight

The Natural View: Matt Warnock's Herbal Medicine Advocacy & Leadership

The “Accidental Herbalist” shares why he teamed up with industry leaders to launch FreeMyHealth.org.

October 14, 2024

WholeFoods Magazine Contributor

Screenshot 2024-08-21 at 12.16.00 PM.png

Merchandising Insights

DSHEA at 30: Supply-Side View

In Part I of this series, independent retailers shared their views. Now, in Part II, we hear from experts throughout the natural products supply chain.

September 3, 2024

Jay Jacobowitz, President & Founder, Retail Insights

Thirty years after DSHEA, industry leaders grapple with how to maintain access to natural products in a changing landscape.

Flat and isolated vector illustration on blue round icon with modern design and long shadow

Trade Secrets

Political Upset is Optional

What can we do to effectively engage in our democratic process and at the same time ensure our emotional health?

July 24, 2024

Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Our strength resides in our collective commitment to natural and organic consumers.

Merchandising Insights

DSHEA at 30—Where’s our grassroots army?

U.S. independent retailers share their thoughts on the state of the industry.

June 13, 2024

Jay Jacobowitz, President & Founder, Retail Insights

Does the natural products industry still have the cohesiveness to fight the constant legislative battles to preserve access to our products? A new survey of U.S. independent retailers highlights the challenges.

Trade Secrets

There is Too Much at Stake to Tune Out

April 12, 2024

Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Abandoning our role as advocates for the natural products industry is not an option. There is too much at stake. Here are some ways you can take action now.

Vitamin pills, leaves and medicinal herbs, cinnamon bark for a healthy lifestyle and maintaining a youthful body on white background, top view

Natural Products Industry Calls Out FTC on Randomized Clinical Trial Requirement

The group says FTC, in conjunction with FDA, is trying to impose drug standards on supplements.

April 5, 2024

Maggie Jaqua, Content Director

Learn about the issue, how it impacts the natural products industry—and how industry members are taking action.

The Natural View: NPA's Kyle Turk on Anti-Supplement Legislation

Tune in for an update on one of the most pressing issues facing the natural products industry right now.

March 21, 2024

WholeFoods Magazine Staff

Kyle Turk, Director of Government Affairs, NPA, offers an update on efforts to put age restrictions on certain dietary supplements in the sports nutrition and weight loss categories.