Find out what's in store for the Sustainable Herbs Initiative.

Who has had the greatest impact on the natural products industry? As ABC celebrates 35 years and HerbalGram marks its 40-year milestone, we recognize the herbal pioneer who has helped the industry reach the next level.

This excerpt adapted from The Business of Botanicals: Exploring the Healing Promise of Plant Medicines in a Global Industry by Ann Armbrecht.

On April 27, 2023, ABC’s Sustainable Herbs Program and the Herbal Alliance are partnering to  host Why Prescribing Sustainable Herbs Matters. Ann Armbrecht, Ph.D., and Sebastian Pole will facilitate conversations that  explore the relationship among sustainable sourcing, high-quality botanical ingredients, and clinical efficacy

There's a lot happening in the natural products industry. Find out about the latest certifications, expansions, research, and more!

In this keynote session from the Naturally Informed educational event Reimagining Botanicals: Mastering the Market, writer and anthropologist Ann Armbrecht, Ph.D., Director at Sustainable Herbs Program, discusses the role of the botanical industry in a time of environmental crisis.