In this keynote session from the Naturally Informed educational event Reimagining Botanicals: Mastering the Market, writer and anthropologist Ann Armbrecht, Ph.D., Director at Sustainable Herbs Program, discusses the role of the botanical industry in a time of environmental crisis.
Listen to the conversation as Armbrecht presents key questions for members of the industry to consider, including:
- How sustainable is the herbal industry?
- By sourcing herbs in particular ways, how can we produce products that create the healthy and resilient human and ecological communities needed for us all to thrive?
- Are you adding to the wellness of the human and ecological communities around the world or are you contributing to their degradation?