coenzyme q10 - Page 1 | WholeFoods Magazine

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Raw Materials Update: 50+ to Know Now

Branded ingredient suppliers identify the most in-demand ingredients and shine a light on their science-backed offerings to fuel dietary supplement innovation in 2026.

September 26, 2025

Maggie Jaqua, Content Director

From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!

Raw Materials Update: 25 to Know Now

Branded ingredient suppliers shine a light on their science-backed offerings to fuel dietary supplement innovation in 2024.

September 25, 2023

Maggie Jaqua, Content Director

Branded ingredient suppliers shine a light on their science-backed offerings to fuel dietary supplement innovation in 2024.

NOW Testing of CoQ10, Quercetin in Brands Sold on Amazon Reveals "Deceptive Labeling Tricks"

May 11, 2022

WholeFoods Magazine Staff

Bloomingdale, IL—In 2017, NOW spearheaded an industry self-policing program of testing unfamiliar brands found on Amazon. Using both internal and external labs including Eurofins, researchers compare results to the packaging claims on supplement and vitamin bottles. NOW has previously tested ALA, phosphatidyl serine, CoQ10, SAMe, and curcumin. In the most recent round...

CoQ10 Association Announces CoQ10 Retail Testing Program

July 25, 2020

WholeFoods Magazine Staff

Spring, TX—The CoQ10 Association shared the news of its Ingredient Integrity Initiative. The Association is partnering with Trust Transparency Center’s Ingredient Transparency Center to continue the testing initiatives it has been conducting over the past two years. The goal: to test every retail offering of single-ingredient CoQ10 in an effort to develop improved,...

Coenzyme Q10: Research Confirms Ubiquinone and Ubiquinol are nearly equally-absorbed compounds. The physical form and companion ingredients make the bioavailability and absorption difference in Coenzyme Q10 supplements. Part 2.

March 20, 2019

Richard A. Passwater, Ph.D.

[vc_row][vc_column][vc_column_text]Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors of WholeFoods Magazine. In Part 2, we will discuss the absorption of the ubiquinol form of Coenzyme Q10 and then look at a head-to-head comparison of the...

Coenzyme Q10: Research confirms ubiquinone and ubiquinol are nearly equally-absorbed compounds. The physical form and companion ingredients make the bioavailability and absorption difference in Coenzyme Q10 supplements.

February 27, 2019

Richard A. Passwater, Ph.D.

[vc_row][vc_column][vc_column_text]Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors of WholeFoods Magazine. Long-time Coenzyme Q10 researcher, Dr. William “Bill” Judy has recently published a book that details many of the health benefits of all forms of...

Product Profiles: Soft Gel Technologies, Inc. (SGTI)

July 23, 2018

WholeFoods Magazine Contributor

For the last several decades, coenzyme Q10 had only been available as a supplement in its oxidized form—ubiquinone. In order for the ubiquinone form of CoQ10 to be properly utilized, it first must be reduced in the body to its active metabolite, ubiquinol. The reduced form, ubiquinol, is easily oxidized...