Influencers - Page 1 | WholeFoods Magazine

Turning Influencers Into True Advocates

Influencer partnerships are evolving—here’s how brands can build authentic advocacy that drives trust, loyalty, and long-term impact.

April 8, 2026

Nancy Trent

Every brand has a story. The challenge lies in shaping it so that it feels relevant, timely, and worth sharing.

Copy of Purple Grapes Healthy Fruit Store Promotion Instagram Post.png

One Woman’s Journey to Help Women Clear HPV Infection

“You are your own best advocate. Not your doctor. Not your parent. Not your husband or wife. I encourage everyone to take agency over their experience—whether that’s in your health or your relationship…basically your life.”

February 5, 2026

WholeFoods Magazine Contributor

Sara Lovelady shares the health and career journey of podcast host, social media influencer and mushroom maven Meagan “Mimi” Lindquist.

Merchandising Insights

Success, Succession, and Holding Steady

The 2024-2025 view from U.S. independents.

June 6, 2025

Jay Jacobowitz, President & Founder, Retail Insights

Our cross-country survey of independent natural products retailers reveals widespread resilience. Find out what they told us.

Merchandising Insights

2024: Independent Retailers Peer Into Their Crystal Balls

Our year-end interviews with independent natural products retailers reveal goals, challenges, surprising innovation, and resilience.

January 17, 2024

Jay Jacobowitz, President & Founder, Retail Insights

Our year-end interviews with independent natural products retailers reveal goals, challenges, surprising innovation, and resilience.

Powered-Up Performance

5 ways to win in e-sports & active nutrition

March 27, 2023

Jennifer Joseph

A recent report from revealed that the sports nutrition market was valued at $36 billion in 2020 and is set to reach $66 billion by 2028, growing at a CAGR of 7.9%. Take a look at science-backed dietary supplement ingredients.

2023 ACI Advertising Claims Substantiation Forum to Address ESG Claims, Class Action, Data Privacy & More

January 4, 2023

Maggie Jaqua, Content Director

Legal developments impacting advertising claims substantiation, correcting unsubstantiated claims, working with influencers...these topics and more will be addressed at the American Conference Institute (ACI)’s 6th Annual Forum on Advertising Claims Substantiation, taking place February 9–10, 2023. The event will be live-streamed as well as in person at New York City...

FTC Is Putting Businesses on Notice About Fake, Misleading Endorsements

October 14, 2021

Julia Peterman

Washington, D.C.—The Federal Trade Commission (FTC) has sent out a Notice of Penalty Offenses warning more than 700 recipients against using fake reviews and other misleading endorsements, according to an FTC statement. Nor is the Notice just an alert: It changes how FTC can penalize businesses that fail to comply.

3 Reasons Nutri-Beauty: Mastering the Market is a Can’t-Miss Virtual Event!

April 12, 2021

Maggie Jaqua, Content Director

Virtual—On April 21-22, 2021, WholeFoods Magazine and Trust Transparency Center will host our next virtual event in the #NaturallyInformed series: Nutri-Beauty: Mastering the Market. I'm amazed at how much content we are packing in over the two days. Our focus: bridging the gaps between science and strategy, bringing together world-class research,...

Architecture of Desire

March 9, 2021

Nancy Trent

To be successful today, you must be the architect of desire. It’s not enough to be the engineer of desire. You need to be the tech who is figuring out how to make something delicious that’s nutritious or vice versa, or the fabric that is sustainable but keeps you hot...

When Bad Celebrities Happen to Good Brands

August 17, 2020

Nancy Trent

Having a high-profile celebrity love and use your brand is a PR blessing…until that endorser gets wrapped up in a scandal. It’s happened to anyone associated with Tiger Woods, Harvey Weinstein, Kevin Spacey, and others when their scandals made headlines. The brands we work with have Kim Kardashian hooked on probiotics, Gwyneth...