A recent report from revealed that the sports nutrition market was valued at $36 billion in 2020 and is set to reach $66 billion by 2028, growing at a CAGR of 7.9%. Take a look at science-backed dietary supplement ingredients.
Legal developments impacting advertising claims substantiation, correcting unsubstantiated claims, working with influencers...these topics and more will be addressed at the American Conference Institute (ACI)’s 6th Annual Forum on Advertising Claims Substantiation, taking place February 9–10, 2023. The event will be live-streamed as well as in person at New York City...
Washington, D.C.—The Federal Trade Commission (FTC) has sent out a Notice of Penalty Offenses warning more than 700 recipients against using fake reviews and other misleading endorsements, according to an FTC statement. Nor is the Notice just an alert: It changes how FTC can penalize businesses that fail to comply.
Virtual—On April 21-22, 2021, WholeFoods Magazine and Trust Transparency Center will host our next virtual event in the #NaturallyInformed series: Nutri-Beauty: Mastering the Market. I'm amazed at how much content we are packing in over the two days. Our focus: bridging the gaps between science and strategy, bringing together world-class research,...
To be successful today, you must be the architect of desire. It’s not enough to be the engineer of desire. You need to be the tech who is figuring out how to make something delicious that’s nutritious or vice versa, or the fabric that is sustainable but keeps you hot...
Having a high-profile celebrity love and use your brand is a PR blessing…until that endorser gets wrapped up in a scandal. It’s happened to anyone associated with Tiger Woods, Harvey Weinstein, Kevin Spacey, and others when their scandals made headlines. The brands we work with have Kim Kardashian hooked on probiotics, Gwyneth...
Virtual—“COVID is not going to stop our attempt to spread truthful science and information,” said Raqiyyah Pippins, Partner at Arnold & Porter Kaye Scholer LLP, as she opened the session "Examining New Trends in Claims Substantiation: A Study of Innovative Claims, Ever Increasing Use of Influencers to Promote Products, and...
A recent article in AdWeek reveals 81% of Gen Z shoppers are influenced by what their friends buy. The new research comes from a student data company, Amplify, in partnership with Canadian newspaper, The Globe and Mail. The first of Gen Z, born in 1997, are graduating college the summer of...
