Affron - Page 1 | WholeFoods Magazine

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Quality sleep and managing stress are critical to maintaining optimal cognitive function. Here, industry insiders share science-backed ingredients that can help support the “rest-mood-focus ecosystem.”

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Consumers want solutions offering multifaceted benefits for sleep, stress, and cognitive function, putting retailers in perfect position to capture a big share of the market.

WholeFoods Magazine Presents

2024 Natural Choice Awards: Ingredients Edition

Awards are presented to ingredient suppliers in 14 categories, as voted on by industry members.

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Here are winners of the premier WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

Research Updates: Athletic Performance, Menstrual Symptoms, Obesity, Skin Health & More

Get the latest science overviews from companies in the natural products industry, including Gencor, Maypro, and Bioiberica.

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WholeFoods Magazine Staff

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

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Research Updates: Immune Support, Sleep, Mood and More!

Get the latest science overviews from companies in the natural products industry, including Maypro, NXT USA, Gnosis, and other industry companies.

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WholeFoods Magazine Staff

Affron saffron for better more enjoyable athletic performance 2

Study: Affron Saffron Fosters Better, More Enjoyable Athletic Performance

July 25, 2022

Maggie Jaqua, Content Director

Madrid—Pharmactive Biotech Products, S.L.U., reported on the latest research on its affron natural saffron ingredient. In the clinical study: Affron improved enjoyment in sport active adults. In males, affron can help increase resilience to stress and anxiety by increasing the cardiac parasympathetic response that regulates post-exercise heart rate. Pharmactive noted...

Saffron Extract May Help Support Restorative Sleep, Study Suggests

August 31, 2021

WholeFoods Magazine Staff

Madrid, Spain—Affron, a branded saffron extract, may help promote restorative sleep, according to a press release from Pharmactive, makers of affron. The dose-response, double-blind, placebo-controlled, clinical study was published in Sleep Medicine. 120 physically healthy adults aged 18-70 years with self-reported poor sleep lasting longer than four weeks received either...