fungi - Page 1 | WholeFoods Magazine

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Rules, Risk, and Responsibility: Elan Sudberg’s Fight for Trust in the Supplement Industry

"Risk and rules are part of the supplement trade, but too often, Sudberg says, the risks are shrugged off and the rules are ignored."

February 12, 2026

WholeFoods Magazine Contributor

Rick Polito shares how Alkemist Lab's Elan Sudberg advocates for transparency and truth in the supplement industry.

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The Power of Mushrooms: Building Host Defense® and Advancing Wellness*

Host Defense® shares findings on the unique properties of mushrooms, driven by science and built on trust.

September 1, 2025

WholeFoods Magazine Contributor

Paul Stamets, Founder of Host Defense Mushrooms, talks his life in service of fungi, his research on mushroom properties, and offers an in-depth look at the potential benefits of mycelium.

The Great Opportunity: Exploring the Mushroom Market

Mushrooms have gone mainstream. Read on for the latest, from 7 superstars to category growing pains to innovative new offerings.

October 24, 2024

Maggie Jaqua, Content Director

SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.

Natural drug research, Natural organic and scientific extraction in glassware, Alternative green herb medicine.

20 Herbs & Fungi Requiring Extra Scrutiny

Alkemist Labs reports that these botanicals and fungi most frequently failed its identity testing during the first half of 2024.

June 17, 2024

WholeFoods Magazine Staff

"We encourage brands to be especially careful sourcing these materials, and make sure they are tested by the most competent labs,” said Alkemist Labs CEO Elan Sudberg.

Nammex Files Citizen Petition Requesting FDA Actions on Mushroom Product Labeling; Fungi Brands React

June 26, 2023

Maggie Jaqua, Content Director

Nammex has filed a Citizen Petition with the Food and Drug Administration requesting that the agency "address the mislabeling of dietary supplements and functional foods as 'mushroom' or containing 'mushrooms' when they contain other fungal parts, and do not contain 'mushrooms' as claimed, or fail to disclose added grain ingredients."

Product Profiles:

Bluebonnet Nutrition Magnificent Mushrooms

January 25, 2023

Trisha Sugarek MacDonald, BS, MS, Ph.D. Candidate

Q1. Mushrooms are in a class of their own; what makes them different from plants and animals? Mushrooms are magical; they can be delicious, intoxicating, mysterious, and even deadly. Because of these attributes, mushrooms, throughout time, have had a reputation for being both friend and foe. All mushrooms are fungi,...

Mushrooms: Fungi With Serious Benefits

June 27, 2018

Kurtcia Collazo

Mushrooms have been used for centuries and even millennia in Eastern and Traditional Chinese Medicine (TCM). Compared to Asian countries like China and Japan, the application of medicinal mushrooms in the Western countries is more recent (1). Mushroom supplements have been growing in popularity in recent years as the Western...

Product Profiles: Natural Factors

October 21, 2016

WholeFoods Magazine Staff

This time of year, having a strong immune system is more important than ever. The best way to support immune health is with a health-promoting diet, consistent physical activity and targeted dietary supplements. For centuries, healers have turned to mushrooms to not only support a healthy immune system, but also...