supplement highlights | WholeFoods Magazine

Astaxanthin: 5 research-backed reasons to love it

The global astaxanthin market size was valued at $1.9 billion in 2022, and is expected to grow at a CAGR of 17.2% from 2023 to 2030.

May 30, 2023

Marissa Fox

The global astaxanthin market size was valued at $1.9 billion in 2022, and is expected to grow at a CAGR of 17.2% from 2023 to 2030.

Superhero Medicinal Mushrooms

June 23, 2022

Marissa Fox

The reason medicinal mushrooms are topping trends lists? These natural treasures deliver a whole host of research-backed benefits that consumers want (and need) right now. In recent research led by Penn State College of Medicine, mushrooms were shown to benefit mental health. Penn State researchers used data on diet and...

June 2022

May 26, 2022

WholeFoods Magazine Staff

Digital Edition Publisher's Letter Remembering Dr. Richard Passwater, Natural Products Industry Pioneer 8 Keys to Growing Specialty Food Sales What’s Selling: June 2022 4 Reasons International Flavors Make Smart Business Vitamin Connection: A New Supplement Brings Many Health Benefits: GG Tip of the Month: Shoppers Shift Back to...

Astaxanthin: The KING of Carotenoids

May 24, 2022

Marissa Fox

Immune health, nutri-beauty, healthy aging, active nutrition…these are among the top trending categories of 2022, and astaxanthin fits into each one thanks to its array of research-backed benefits. It is touted for its antioxidant and anti-inflammatory properties, and according to researchers reporting in the journal Nutrients, the carotenoid “is a...

Minerals for an Active Lifestyle

December 26, 2017

WholeFoods Magazine Staff

Minerals are essential to the human body’s growth and development. They can be obtained from food, fortified food products, and supplements. The body uses minerals to keep the bones, muscles, heart, and brain functioning properly, and also for creating enzymes and hormones (1). Humans need different amounts of each mineral...

Plant-Based Proteins

July 21, 2017

Sarah Rutzler

Recently, plant-based protein powders have gained popularity, competing more effectively with their dairy-based counterparts. As the name suggests, plant-based protein powders are derived from plants and made from ingredients such as rice, peas, leucine, chia seeds and hemp that are a powerhouse of good nutrition with remarkable health benefits. These...

Make Room for Mushrooms

May 22, 2017

Veronica Kim

Mushrooms, once thought to be the “sons of god” sent to Earth by lightning, are known today for their nutritional and medicinal value. There is increasing evidence that mushrooms exhibit antioxidant, antitumor, anticancer, anti-inflammatory, and antimicrobial properties. This article will highlight several recent scientific developments that shed more light on...

Why Aloe Vera, and How?

December 28, 2016

Sebastian Krawiec

Aloe vera is a popular category, well known for its topical applications but more recently gaining popularity as a beverage, with brands of aloe vera drinks popping up in grocery and convenience stores throughout the country. Mainstream consumers may be vaguely aware of the health benefits of drinking aloe vera,...

The Best “Whey” to Nutrition

October 21, 2016

Paige Lazar

Protein seems to be the latest sweetheart in nutrition and dieting; in recent years, we have all been bombarded with ads for high-protein snacks and quick-and-easy protein shakes. Is protein just a fad, though? It’s not likely, as this ingredient category has rightly earned its all-star status. Although a huge...