Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales.

Read up on all the latest news in the natural products industry.

In this episode of The Natural View, we talk with Sandra Lee, CEO of NJ Labs, to learn more about the company, get updated on recent developments, and explore what's on the horizon.

As consumers continue to expect transparency for their products, companies are relying more heavily on quality lab testing services to meet demand.

"We encourage brands to be especially careful sourcing these materials, and make sure they are tested by the most competent labs,” said Alkemist Labs CEO Elan Sudberg.

In its latest round of testing, NOW focused on creatine gummies, as there is a disconnect between claimed dosage and technical capabilities with some brands.

In 2024, regulatory bodies and lawmakers will continue to grow their presence as they continue to pursue closing that gap between non-compliance and compliance. Here, experts offer an update for brands.