Sports and Fitness - Page 1 | WholeFoods Magazine

PLT Study Shows Mood Influences Sports and Active Nutrition

The research looks at the correlation between cognitive states and sports motivation, performance, and recovery.

July 31, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

PLT collected the data as a means towards creating more meaningful, innovative sports and active nutrition products.

Todd and Maggie discuss Move Nutrition on The Natural View podcast.

The Natural View: Move Nutrition Network

Move Nutrition Network brings sports & active nutrition research, ingredients, and users together.

June 9, 2023

WholeFoods Magazine Staff

Move Nutrition Network brings sports & active nutrition research, ingredients, and users together.

POSSIBLE Introduces Strawberry Beet Pre-Workout

June 8, 2023

Rebecca Viscomi

POSSIBLE has introduced Strawberry Beet Pre-Workout, a plant-based powder intended to give athletes and fitness enthusiasts an energy boost.

New Year’s Resolution Helpers!

December 28, 2021

Julia Peterman

[vc_row][vc_column][vc_column_text]With the New Year here, customers will be walking in with resolutions to exercise more, stress less, and find a healthier diet to bolster it all. Our experts have come through with tips to pass along, a look at what’s new, and information to make sure you can help your...

Healthy Aging is the New Fountain of Youth

August 31, 2021

WholeFoods Magazine Contributor

Female consumers are looking for natural, ethical, effective support for their continuing or new exercise routines that can be easily incorporated into busy schedules. Click the image below to learn why NEM® is the exercise recovery solution for women who want to exercise well into the next half of their...

Destress, Get Energized, Have FUN!

June 24, 2021

WholeFoods Magazine Staff

As members of the natural products industry, we all spend a lot of our mental and physical energy focusing on how to help other people live their best lives. And we love what we do, so that’s a win! But sometimes (or maybe a lot of the time) we are...

The Active Nutrition Opportunity

June 24, 2021

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Talk about a category on-the-go. The shift from athlete-focused sports nutrition to everybody-focused active nutrition was in progress years before the pandemic, but 2020 accelerated that evolution, and shaped a market that encompasses so much more than sports and fitness. “Over the last 10 to 15 years, we have seen...

Vitamin Shoppe Enters Exclusive Partnership with Women's Best

February 7, 2020

WholeFoods Magazine Staff

[caption id="attachment_71600" align="alignright" width="214"] The Vitamin Shoppe and Women's Best launched their partnership with a Times Square billboard with athlete partners including (left to right) Emily Skye, Heba Ali, Brittne Jackson, Krissy Cela, and Tammy Hembrow. Image courtesy of The Vitamin Shoppe.[/caption] Secaucus, NJ—The Vitamin Shoppe announced in a press...

OmniActive's CurcuWIN Shows Potential in Sports Applications, Study Suggests

August 5, 2019

WholeFoods Magazine Staff

Morristown, NJ—OmniActive Health Technologies’ CurcuWIN was shown in a new study to benefit athletes by preserving muscle performance and reducing soreness following exercise, according to a press release. The eight-week human clinical trial, published in Nutrients, was double-blind, randomized, placebo-controlled, and parallel designed. It tested the effects of 250mg of...

Bone, Joint Health Industry Expected to Grow

July 1, 2019

WholeFoods Magazine Staff

New York City, NY—The Bone and Joint Health Supplements Market is projected to grow at a CAGR of 6.6% over the forecast period 2019-2024, according to a press release from Reportlinker. Reportlinker attributes this rise to an aging population, an increase in lifestyle diseases associated with aging, and the growing...