The Vitamin Shoppe and Women's Best launched their partnership with a Times Square billboard with athlete partners including (left to right) Emily Skye, Heba Ali, Brittne Jackson, Krissy Cela, and Tammy Hembrow. Image courtesy of The Vitamin Shoppe.

Secaucus, NJ—The Vitamin Shoppe announced in a press release an exclusive partnership with Women’s Best, a global sports nutrition brand for women. Vitamin Shoppe will be the first and only U.S. retailer of the products, and will offer the brand in all 750 locations of The Vitamin Shoppe and Super Supplements stores as well as online.

Austria-based Women’s Best was founded in 2015 by brothers David Kurzmann and Lukas Kurzmann along with Thomas Mark; the three “shared a passion for creating cutting-edge sports nutrition and stylish sportswear for women,” the release says. Today, the brand has more than one million customers worldwide in over 150 countries.
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Sharon Leite, CEO of Vitamin Shoppe, said in the release: “The Vitamin Shoppe is thrilled to become the exclusive retail partner of Women’s Best in the U.S. This launch brings one of the fastest-growing, most digitally-savvy sports nutrition brands in the world to our lineup of premium health and wellness products. Women’s Best is the first company to carve out a strong position as a women’s-focused brand in sports nutrition and will bring its innovative and inspiring message and products to our stores. This launch is a unique opportunity to further deliver on The Vitamin Shoppe’s promise to help our customers become their best selves, however they define it.”

Thomas Mark, co-CEO of Women’s Best, added: “We’re excited to partner with The Vitamin Shoppe as our exclusive U.S. retail partner, as they reach a powerful demographic of wellness-focused customers who prefer to shop premium sports nutrition brands in a specialty environment. With their emphasis on quality and innovation, along with the expertise of their knowledgeable Health Enthusiasts in stores, The Vitamin Shoppe is an ideal partner for us to grow with. The majority of our social media reach is located in the U.S., so we look forward to making our products widely available to our fans in this market.”