consumers - Page 1 | WholeFoods Magazine

Lily of the Desert: Setting the Standard for Aloe Vera for More Than 50 Years

In a category where quality can vary dramatically, Lily of the Desert continues to lead by example.

February 26, 2026

WholeFoods Magazine Contributor

Lily of the Desert shares their more than 50 years of aloe expertise.

Survey: 59% of Consumers Choose Natural/Organic Goods

Acosta Groups reports that while consumers are interested in natural and organic products, more education is needed.

April 8, 2025

Rebecca Viscomi

A study conducted by the Acosta Group found consumers are interested in purchasing organic and natural products for their overall health.

Mastering the Microbiome

Microbiome Delivery Options Are Good For Everyone

This is a win for shoppers and for the market.

July 8, 2024

Anthony Balderrama, Senior Content Manager, SPINS

Gut health was a concern for consumers with health issues or for early adopters in specialty stores. Today, “microbiome” and “gut health” are part of the general vernacular, and they’re on the minds of shoppers as they head to the store.

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How Search Intent Unlocks Customer Challenges and Desires

Learn why search intent is critical to customer satisfaction.

April 8, 2023

Jane Phelps, CEO, Know Agency

When you know search intent, you can learn more about your customers, ultimately giving them the content, they want and need. This is how you provide helpful content – the content that makes Google happy and builds trust with your customers.

Active Aging for Everyone

December 22, 2022

Marissa Fox

“Active aging, by definition, is the process of optimizing opportunities for health, participation, and security in order to enhance the quality of life as people age.” — Trisha Sugarek MacDonald, Bluebonnet Consumers are more tuned into the need to take action to age well, and from a younger age.

Post-Pandemic, What Do Shoppers Think About Food?

August 25, 2022

Jay Jacobowitz, President & Founder, Retail Insights

Here’s a number that shows current U.S. thinking: North American air-passenger traffic in May 2022 surged 203% compared to May 2021. Most of us, it appears, have decided to live with a mutating virus and return to normal life. So how does this shift in thinking impact food shopping? Most...

Transparency Wins the Day

May 15, 2018

Label Insight

By Dagan Xavier, Co-Founder & Senior Vice President of Data at Label Insight On May 20, 2016, the FDA announced a new, improved Nutrition Facts label for packaged foods in order to make it easier for consumers to make more informed food and beverage choices. The revised Nutrition Facts label...

Today's Shoppers Prefer In-Store Experience: Survey

February 15, 2018

WholeFoods Magazine Staff

Las Vegas, NV - Despite reports that the future of food shopping is online, a surprisingly large number of consumers prefer to shop at their local independent supermarket. According to findings from the third annual National Grocery Shoppers Survey, conducted by Nielsen on behalf of the National Grocers Association (NGA),...

Milking the Alternatives

October 23, 2017

Sebastian Krawiec

As I’m sure you are aware, plant-based foods have experienced profound growth in the marketplace. According to the Plant Based Foods Association, with data commissioned from Nielsen, the plant-based food category is valued at $3.1 billion across all channels, an 8.1% growth from the previous year (1). This growth was...

Why Natural Retailers and Brands Need to Be “Social”

August 21, 2017

Daniel Lohman

Advertising is all about communicating and messaging. It should be used similarly to having an intimate conversation with a friend — someone you know, like and trust. Experts continually talk about the ability to target consumers. They all have different ideas on what works best. The brands and retailers who...