RTD - Page 1 | WholeFoods Magazine

Industry Innovates at SSG 2025: CREATEA Debuts

The RTD canned beverage is a collaboration project featuring scientifically validated branded ingredients.

October 5, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

A collaboration project between 10 of the natural products industry's top companies, CREATEA combines the benefits of scientifically validated ingredients.

TurtleTree Partners with MAD Foods to Create Oat Milk Coffee

February 9, 2025

Rebecca Viscomi

The collaboration between TurtleTree and MAD Foods offers consumers a ready-to-drink oat milk coffee beverage.

Natural Products Industry News Briefs: Sprouts, Natural Grocers, TSI, Nutriventia, & More

What's new in the natural products industry? Catch up on milestones, product launches, and other industry happenings.

June 25, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Natural Products Industry News Briefs: Sprouts, Nuherbs, WIN, & More

What's new in the natural products industry? Catch up on the latest for Mental Health Month, Vitafoods and more!

May 4, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including Earth Day events, Vitafoods updates, and more.

Natural Products Industry News Briefs: Kaneka, BGG, FrieslandCampina & More

What's new in the natural products industry? Catch up on the latest for Earth Day, Vitafoods, and more.

April 22, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including Earth Day events, Vitafoods updates, and more.

Grass-Fed Protein Beverage

May 19, 2020

WholeFoods Magazine Staff

RSP Nutrition has introduced TrueFit, an update of RSP’s RTD TrueFit grass-fed protein and meal replacement shake beverage, in chocolate and vanilla flavors. TrueFit features 20g of premium grass-fed protein sourced from sustainable, family farms in Ireland. Other ingredients include fruits & vegetables, prebiotic fiber and MCT oil. TrueFit contains...

Imbibe Announces Top 10 Beverage Trend Predictions for 2020

December 3, 2019

WholeFoods Magazine Staff

Niles, IL—Imbibe, a beverage development company, announced their top 10 U.S. beverage trend predictions for 2020 in a press release. Many of the trends will be driven by health and wellness, in conjunction with experience-culture and the state of the economy. Holistic Wellness: Demand for beverages that support physical and...