We all see the news and the predictions of climate change impacting American farmers so much that the price of food will quadruple in 4 years. The future looks ominous. And many effects are already happening now. My sister paid $12 for 5 sweet potatoes in Florida last year for...
As we try to peak our heads out of COVID, we are thinking about many things in new ways, especially luxuries. We coined the term well-luxe more than a decade ago as we saw health becoming a new status symbol. Post-COVID, gratitude has become a luxury. Not the store-bought gratitude emblazoned...
After years of intense focus on microbiome science and the strategic and regulatory environments around this burgeoning industry, nobody would blame you for thinking "surely it’s all been covered already?" The truth is that we’ve still barely scratched the surface. Settle in. This is a long one… Earlier this week...
Growing up, my mom would tell me to eat everything on my plate before leaving the dinner table. “Don’t let all of that goodness go to waste,” she’d say like clockwork. “Someone had to grow it.” She taught me to value the work it took farmers to put food on...
As the COVID-19 pandemic exploded in the U.S. over the spring, weak points in our food supply chain became all too obvious. Bottlenecks and shortages became alarmingly common in the early days of the health crisis, despite the fact that the nation was still awash in food. Many wholesalers who...
As a $250 billion industry, our brands and retailers reach an estimated 50 million consumers. Many of them follow and interact with us on social media. They have a two-way conversation, respect what we stand for, and listen to what we say. So, the net effect of all of this...
There are many industries that continue to be impacted by COVID-19; some will be changed or possibly eliminated for good. B2B trade events, conferences and trade shows, which contributed $101 billion to the nation's gross domestic product in 2019, were the primary source of face-to-face business for many. In March...
Having a high-profile celebrity love and use your brand is a PR blessing…until that endorser gets wrapped up in a scandal. It’s happened to anyone associated with Tiger Woods, Harvey Weinstein, Kevin Spacey, and others when their scandals made headlines. The brands we work with have Kim Kardashian hooked on probiotics, Gwyneth...
Plant-based proteins have entered the mainstream and permeated into every area of the food chain. It is not just tofu, tempeh or seitan anymore. According to The Good Food Institute’s Plant-Based Market Overview, sales of plant-based products have risen 11% from 2018 to 2019 to $5 billion dollars. Plant-based dairy...
COVID-19 came and hasn’t yet left. As a society, we initially dealt with the shock, we learned to adapt and we continue to power through. Now consumers and the brands they use need to dive into the recovery process. COVID-19 has made us more resourceful and resilient and we expect to come back...
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