Scott Steinford is a seasoned executive with a proven track record of leading organizations through start-up, turnaround, growth, and M&A transactions. His career highlights include:  Overseeing enterprises totaling over $1 Billion in total value; Spearheading the Zesty Paws Pet Supplements transformation, achieving recognition as #205 on Fortune's 2019 list with a 3-year growth rate of 1,987% and $37.5 Million in annual revenue; Successfully guiding multiple organizations to surpass $100 million in revenue. 

With extensive experience in the pharmaceutical and nutrition industries, Scott has been instrumental in the CoQ10 market's remarkable growth, contributing to its 18% CAGR over 20 years (from 39Mt globally in 2000 to over 1,000Mts in 2020). Current roles and achievements: Entrepreneur-in-Residence at Texas A&M University's Mays School of Business; Continuing involvement with Trust Transparency Consulting (est. 2007); Author of "The ROI of TrustTransparency: The Missing Metric to Success" (2018)  Scott's latest ventures include: Founding partner of 2BAssociates, a holding company focused on innovative, paradigm-shifting ideas; Co-CEO of the Carson and Bear Wellness project, aiming to revolutionize the multi-billion-dollar pet health and wellness industry. Scott brings his extensive experience in growth and innovation to these new roles, continuing his commitment to transformative business practices and industry advancement. Find out more about Scott Steinford: ScottSteinford.net | linkedin.com/scottsteinford