WholeFoods Magazine and Readex Research surveyed independent natural organic retailers to paint a picture of independent natural products retailing in the U.S. today.

Thank you for participating in WholeFoods Magazine's 2025 Retailer Survey. To show our gratitude, here is your advance look at key findings from the survey.

What are independent natural retailers  thinking and feeling about the year that just past, and the year ahead? Find out!

In this third installment of WholeFoods Magazine's DSHEA at 30 series, we continue our discussion of the Dietary Supplement Health & Education Act of 1994 (DSHEA) with industry groups, who tell us how they are advocating to preserve access to healthful natural products. 

Thirty years after DSHEA, industry leaders grapple with how to maintain access to natural products in a changing landscape.

Does the natural products industry still have the cohesiveness to fight the constant legislative battles to preserve access to our products? A new survey of U.S. independent retailers highlights the challenges.

If you are an independent natural products retailer thinking of winding down your involvement in your business, here are some things to think about.

U.S. natural organic retailers had strong growth this year in six of the eight U.S. retail channels we track in the Retail Insights® Universe. 

Thank you for participating in WholeFoods Magazine's 2024 Retailer Survey. To show our gratitude, here is your advance look at key findings from the survey.