Maggie Jaqua, Content Director

Maggie Jaqua is the Content Director of WholeFoods Magazine, dedicated to informing and educating the Natural Products Industry. Jaqua is also the Editorial Director for Naturally Informed educational conferences, and Co-Host of The Natural View podcast, available on YouTube, iTunes, and Spotify. Jaqua has been reporting on health and nutrition topics for more than 25 years, in both mainstream consumer media at First for Women and Woman's World magazines, and in business-to-business media serving the natural products industry.

The Buzz at Expo East: CBD, Plant-based, Sustainability, RegenAg

September 26, 2019

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]There’s only room for 500 words on this page, and there’s simply no way I can do Expo East justice in that space. Over 29,000 attendees made their way to the Baltimore Convention Center, there to get info on over 1,550 brands—from companies that have been trusted brands for decades...

The Evolution of Contract Manufacturing

September 26, 2019

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Whether you want to do something new and innovative, take something you do now to the next level, or just remove some of the stress from what you’re already doing, contract manufacturing could be your answer. The experts here certainly make a compelling case. “The true benefit of utilizing a...

Natural Flavor Update: Making good-for-you taste oh-so-good

September 26, 2019

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]“No villains”—according to a research report from Kerry titled “Beyond the Label: The Clean Food Revolution,” 41% of consumers consider artificial ingredients, flavors, colors and GMOs to be bad guys on the ingredients list, and they want to avoid them. What consumers want instead: 41% seek “naturally healthy” foods that...

The Sustainability Shift in Packaging

September 26, 2019

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Not so long ago, most consumers were drawn to a package because it looked good. Today they are drawn to a package because it does good—consumers want something that isn’t going to leach harmful chemicals into the body, and then sit in a landfill harming the planet or polluting our...

Regenerative Agriculture: 25 Things to Know Now

August 22, 2019

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]“Regenerative Agriculture” is a new buzz phrase—but those treating it as just another passing trend are seriously miscalculating. It’s not a marketing term—it’s a movement, and experts stress that it’s one we all need to get behind. [caption id="attachment_69418" align="alignright" width="235"] Regenerative farmng in action. Courtesy of MegaFood.[/caption] “The fact...

The World is at a Tipping Point: Regenerative Ag is the Answer

August 22, 2019

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Of course, I want you to read every word in this magazine—it is loaded with information that will help you promote wellness, serve your customers and grow your business (pet health, eye health, protein and much more!) But most urgently, I ask you read our feature on Regenerative Agriculture. In...

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Cool, Sexy, Innovative: How the Owners of Naturade are Making the Heritage Brand Hot Again

August 22, 2019

Maggie Jaqua, Content Director

Irvine, CA—For a brand that’s been around since 1926, Naturade shows no signs of being stagnant or same-old. In a chat with WholeFoods, Naturade partners Kareem Cook, CMO, and Claude Tellis, CEO, share the vision that is transforming the brand, and, they hope, making the world a healthier place in...

Healthy and Vibrant — At Every Age

August 22, 2019

Maggie Jaqua, Content Director

Nearly 8 in 10 women and 7 in 10 men in the U.S. take dietary supplements, says Trisha Sugarek MacDonald, BS, MS, sr. director of R&D/national educator, Bluebonnet Nutrition Corporation. Needs change throughout our lifespan, and while there’s no one-size-fits all approach (making it key that each individual consult a...

Focusing on the Future

July 18, 2019

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Usually, I’m happy to report on trends. The plant-based boom, the CBD craze…sharing news about the wellbeing-boosters that are bringing consumers to natural products stores is a highlight. The trend I spent hours researching this month, though, brings me no joy: Children being diagnosed with adult diseases. A few sobering...

Nutritious + Delicious = Happy, Healthy Kids!

July 18, 2019

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Moms’ top 3 wish list for kids: A strong immune system, a healthy diet, quality sleep. That was the finding of the DSM Global Kids Usage and Attitude Study, which surveyed more than 7,400 mothers of children ages 4 to 12 to determine parents’ top health interests for their little...