Overall year-over-year growth for all survey respondents was a robust 6.1% increase.

Independent natural products retailers reflect on the state of business.

Thank you for participating in WholeFoods Magazine's 2026 Retailer Survey. To show our gratitude, here is your advance look at key findings from the survey.

The Dietary Supplement Regulatory Uniformity Act is designed to protect consumer health and rein in burdensome state overregulation.

The annual event, which is a centerpiece of the NPA advocacy program, creates an opportunity for attendees to advocate to protect their industry and customers, helping to shape policies through in-person meetings with members of Congress and their staff. 

Celebrating the leaders who uplift others, champion gender equity, and shape the future of our industry.

NOW has shared the latest results from its industry quality testing program of dietary supplements, which investigates unfamiliar brands sold on online in an effort to raise awareness on low-quality products.

"Consumer Reports is using scare headlines to undermine the credibility of a $70 billion+ industry built on transparency, safety and science,” said NPA's Dr. Daniel Fabricant.

From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!

There’s so much excellence to celebrate in the natural products industry! Check out the winners of the 2025 Natural Choice Awards, and much more!