WholeFoods Magazine Contributor

KSM-66® And The Marvelous Blueberry

Learn about the powerful benefits of KSM-66 Ashwagandha.

January 20, 2025

WholeFoods Magazine Contributor

Learn about the larger-than-life impact of KSM-66 ashwagandha and the origin of this ancient ingredient.

2025 Success Toolkit

2025 Challenges & Opportunities

In this special section, find the insights you need to support the health of your business, and the industry overall, in the year ahead.

January 16, 2025

WholeFoods Magazine Contributor

What are the most pressing issues impacting the natural products industry today, and what actions are needed to help sure a healthier future?

Read valuable perspectives from leading industry experts representing CRN, CHPA, Organic & Natural Health, INFRA, SENPA, WIN, GOED, U.S. Hemp Roundtable, ITC + GPA, and MAHO. You'll find the updates, insights, and action steps you need to help support the wellbeing of your business, and the industry overall, in the year ahead.

The Natural View SupplySide West Edition 2024: Strategies for Healthy, Active Aging

Why is muscle health such an important part of a proactive approach to healthy aging? Get the answers to that Q and more!

January 9, 2025

WholeFoods Magazine Contributor

In this special episode with TSI Group, explore the science of how myHMB helps counteract muscle loss, including a recent clinical study published in Nutrients looking at HMB + vitamin D3.

The Natural View SupplySide West Edition: Choosing a Capsule Supplier, and the Organic Advantage

What is the consumer demand for organic and vegetable capsules? What are common challenges brands face when switching to organic capsules? Get answers to these Qs and more!

December 19, 2024

WholeFoods Magazine Contributor

Tess and Patrik Barr of Bright Pharma Caps discuss the world’s first NOP certified organic vegetable capsules, increasing consumer demand for organic and vegetable capsules and more!

Naturally Informed Education

Regenerative Health: The Metabolic Liver Connection

Get updated on the rise of metabolic and liver disease and easy solutions to start changing, or regenerating, health.

December 18, 2024

WholeFoods Magazine Contributor

In the Naturally Informed keynote, Kristin Kirkpatrick, RD, discusses the rise of metabolic and liver disease and easy solutions to start regenerating health.

Naturally Informed Education

MAHA: Implications for FDA Reform, State Regulations, and More

NPA's Dr. Daniel Fabricant and Kyle Turk offer perspectives and a call to action for industry.

December 17, 2024

WholeFoods Magazine Contributor

Get key insights from NPA on President-elect Trump’s nomination of Robert F. Kennedy Jr. and the impacts on the natural products industry, including a look at the active nutrition space and state efforts to age-restrict access to nutritional supplements.

The Natural View SupplySide West Edition: Top 5 Emerging Trends for 2025

Discover how Stratum Nutrition is helping brands meet the demand with research-backed branded ingredients.

December 17, 2024

WholeFoods Magazine Contributor

Alexis Collins of Stratum Nutrition reveals the top 5 emerging trends in the nutritional supplement space to drive innovation in 2025.

The Natural View SupplySide West Edition: The Innovations That Make a Brand Shine

Philip Bromley, co-founder and CEO of Virun, shares formulation opportunities that can set companies in the natural products industry apart from the competition.

December 15, 2024

WholeFoods Magazine Contributor

Explore the trends on the horizon for delivery formats and flavors, how Virun can help brands formulate for special dietary needs, and more!

Happy_Calm-Wellbeing_Mental_Wellness_GettyImages-1041808472-copy.jpg

Naturally Informed Education

The Role of Glutathione in Enhancing Mental Resilience and Reducing Stress

December 4, 2024

WholeFoods Magazine Contributor

Discover how powerful and essential glutathione is to the body’s detox system, the various benefits it has with slowing the aging process down, and how to increase levels naturally.

2024 Leadership Spotlight

The Natural View: Sandra Lee on People-First Leadership & the Rising Importance of Testing Labs

The NJ Labs CEO is on a mission to promote quality that is transparent in analytical testing to the nutraceutical & dietary supplements industry.

December 2, 2024

WholeFoods Magazine Contributor

In this episode of The Natural View, we talk with Sandra Lee, CEO of NJ Labs, to learn more about the company, get updated on recent developments, and explore what's on the horizon.