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WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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Articles

ARTICLES

FDA Regulates Definition of “Gluten-Free”

August 5, 2013

WholeFoods Magazine Staff

The U.S. Food and Drug Administration (FDA) officially set a final standardization for labeling foods as “gluten-free.” Previously, there had been no guidelines concerning what amounts of gluten in a product qualified it as “gluten-free” and thus safe for the 25 million Americans who suffer from celiac disease or...

PepsiCo Drink Brand Removes Term “Natural” from Marketing

July 29, 2013

WholeFoods Magazine Staff

Monrovia, CA—Naked Juice Co., owned by PepsiCo, will be removing the term “all natural” from its fruit and vegetable juice smoothie products, after it chose to settle a class-action lawsuit for $9 million. By claiming its products are all natural and free of genetically modified organisms (GMOs), the lawsuit alleged,...

Judge Defers to FDA on GMOs in “Natural”

July 29, 2013

WholeFoods Magazine Staff

A federal judge put the U.S. Food and Drug Administration (FDA) on the spot recently, asking the agency to decide whether genetically modified organisms (GMOs) can be present in food products labeled “natural.” The request from U.S. District Judge Yvonne Gonzales Rogers put on hold a class action suit against...

In Memoriam: Arthur Rudolph

July 29, 2013

WholeFoods Magazine Staff

Arthur Rudolph passed away on July 24 at the age of 85 after a brief illness. “The nutritional supplement industry just lost its pioneer,” states Harvey Kamil, vice chairman of NBTY, Inc. Rudolph began a multi-generation leadership in the natural products industry, and his effect on the industry as a...

Green Zebra to Open in September

July 26, 2013

WholeFoods Magazine Staff

Portland, OR—Portland Business Journal is reporting that a new natural products convenience store chain could take Portland by storm this fall. Founded by Lisa Sedlar (former CEO of New Seasons Market), Green Zebra Grocery will open its first location in September, with two other stores opening their doors later this...

Sprouts Farmers Market Announces IPO Details

July 26, 2013

WholeFoods Magazine Staff

Phoenix, AZ—Sprouts Farmers Market, which operates over 150 stores and was the 2013 WholeFoods Retailer of the Year, officially set the terms of its initial public offering on the NASDAQ stock exchange. The company seeks to pay down $247.6 million in debt and other costs through the sale of 18.5...

Climate Change and Food Security: A Balancing Act

July 26, 2013

WholeFoods Magazine Staff

A new study published in Environmental Research Letters examines the relationship between attempts to improve global food security and to mitigate climate change. The findings revealed that these two efforts can potentially form a virtuous circle, where improvements in agricultural yields may cut down greenhouse gas emissions, on top of...

Branded Curcumin Matches Effects of Prozac on Depression

July 26, 2013

WholeFoods Magazine Staff

Chester, NJ—A recent clinical trial published in Phytotherapy Research indicated that a high-absorption curcumin (BCM-95 from Dolcas Biotech, based here) had similar effects as a generic form of Prozac (fluoxetine) on depression, sans the adverse effects. “It is a novel and surprising application for this natural medicine,” said Ajay Goel, Ph.D.,...

Social Media Club Launched by Shelton Group

July 26, 2013

WholeFoods Magazine Staff

Chicago, IL—Experts believe promotional posts should comprise only 20% or less of a business’s social media content. What about the remaining 80%? To help create informative, balanced content for natural products retailers, The Shelton Group (a public relations firm, based here) is now offering a social media service called The...