WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

SmartyPants Launches Relax & Sleep Supplement

February 11, 2023

WholeFoods Magazine Staff

SmartyPants Vitamins has launched SmartyPants Relax & Sleep for adults. The supplement is made with ashwagandha, which helps de-stress before bed, and melatonin, which aids in falling asleep faster and improves sleep quality, the company says. The supplements are non-GMO, vegetarian, and gluten-free. They are also made with no synthetic...

Life Extension Introduces Fat Burning Supplement

February 11, 2023

WholeFoods Magazine Staff

New from Life Extension: Thermo Weight Control. The supplement is ideal for individuals living an active lifestyle and following a low-calorie diet, the company says. It is made with a patented red chili extract that was clinically studied to encourage fat burning. The chili extract contains capsaicin, a compound found...

Nature's Answer Releases Cough Syrup

February 11, 2023

WholeFoods Magazine Staff

Nature’s Answer has introduced Mullein-X Cough Syrup, featuring a natural blend of herbal ingredients. The syrup has been formulated to help clear mucus, soothe the throat, and support immune and upper respiratory health, the company says. It's formulated with key Mullein, Nettles, Plantain, Elecampane, Horehound, and Marshmallow. The formula is...

Organic India Releases Herbal Laxative

February 11, 2023

WholeFoods Magazine Staff

Organic India is expanding its supplement line with the launch of Herbal Laxative, a gentle, non-habit forming supplement. The senna-free digestive formula promotes digestion and elimination to provide relief without the gastrointestinal discomfort, the company says. It is formulated with Bael Leaf, Garden Cress, and Psyllium Husk, promoting daily regularity.

Sober Curious Drinks for Game Day & Beyond

February 11, 2023

WholeFoods Magazine Staff

For the many people looking for fun non-alcoholic beverages, the natural products industry delivers with sparkling sips infused with functional ingredients, like Odyssey Mushroom Elixir. With ingredients like Lion's Mane, which supports cognition, memory, focus, and clarity; Cordyceps, to support performance, mood, energy, and stamina; and L-theanine, to aid in...

Nuritas Introduces Longevity Supplement

February 11, 2023

WholeFoods Magazine Staff

Nuritas has announced Longevity, a new anti-aging supplement. It is powered by the natural precision-peptides in PeptiStrong, an exclusive patented next-generation ingredient from Nuritas. PeptiStrong™ uses fava beans as its main ingredient and helps support muscle loss, muscle synthesis, and decrease exercise induced inflammation. The SRP is $74.99. www.nuritas.com...

Natural Products Industry News Briefs: ADM, Solabia, Regenified and More

There is a lot happening in the natural products industry. Read up on the latest!

February 7, 2023

WholeFoods Magazine Staff

There is a lot happening in the natural products industry. Read up on the latest from ADM, Solabia, and more!

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Michael’s Health Natural Supplements Rebrands

Michael’s Naturopathic Programs announced a major rebranding that includes a new name and new look.

January 27, 2023

WholeFoods Magazine Staff

San Antonio, TX–Michael’s Naturopathic Programs announced a major rebranding that includes a new name and new look. The rebrand to Michael’s Health reflects a company that listens to its customers. "We have been told countless times that when people are looking for our brand, they ask for 'Michael’s' or 'Michael’s...

February 2023

January 25, 2023

WholeFoods Magazine Staff

Click here for the February Digital Edition Gain the Insights You Need to Master the Industry’s Top Trends… Editorial: How’s it going? Let’s discuss! Stressed? Tired? Enter Adaptogens 2023 Heart Health Update 5 Trends for Naturally Pampered Pets Legal Tips: Codex Alimentarius Commission Advances Toxic Vet-Drug Naturally Informed Education: The Time...

What's Selling: February 2023

January 25, 2023

WholeFoods Magazine Staff

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.