WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Natural Grocers Releases 2021 Trends

December 8, 2020

WholeFoods Magazine Staff

Lakewood, CO—Natural Grocers has announced its fifth annual Top 10 Nutrition Trends predictions, according to a press release. The company’s Nutrition Education team is made up of health and wellness experts ranging from Registered Dietitians to natural food chefs. The team collaborated with Natural Grocers’ buyers and analysts, studied consumer-shopping...

BAPP Documents for Disposal of Defective Articles Open for Comments

December 8, 2020

WholeFoods Magazine Staff

Austin, TX—The ABC-AHP-NCNPR Botanical Adulterants Prevention Program (BAPP) has issued the second draft of its “Best Practices Contract Language and Standard Operating Procedure (SOP) Templates for the Disposal/Destruction of Irreparably Defective Articles.” A press release states that the revised documents are open for public comment until December 14, 2020. Michael...

Steeped Coffee Launches "Packs for Good" Giving Program

December 8, 2020

WholeFoods Magazine Staff

Santa Cruz, CA—Steeped Coffee has announced that it will donate a portion of sales to charities through its PACKS FOR GOOD program. When customers checkout with the "FEEDINGAMERICA" code, Steeped will give back 20% of all sales as a donation to Feeding America and its member food banks. “We are always...

Sabinsa Founder Publishes Book on Boswellia, Receives Lifetime Achievement Award

December 8, 2020

WholeFoods Magazine Staff

East Windsor, NJ—Dr. Muhammed Majeed, Founder and Chairman, Sami-Sabinsa Group, has recently published the fourth book on derivatives of Boswellia serrata and, in recognition of his work in the nutraceuticals and cosmeceuticals industry, has been recognized by The Associated Chambers of Commerce and Industry of India (ASSOCHAM). Boswellin—Anti-Inflammatory Adaptogen from...

NattoPharma Renews Commitment with University of Maastricht

December 8, 2020

WholeFoods Magazine Staff

Oslo, Norway—NattoPharma has renewed its relationship with the University of Maastricht, according to a press release. This relationship has resulted in partnerships in the Horizon 2020 EU ITN grants EVOLuTION and INTRICARE, and in success for NattoPharma’s products. "Our work with Maastricht has helped us not only create the Vitamin...

Upcycling Project Matches Company Waste with Buyers

December 8, 2020

WholeFoods Magazine Staff

Reading, England—A new project will help companies sell their food waste for upcycling, according to a press release from the University of Reading. The University partnered with European food companies including Givaudan, Döhler, Puratos, and Pepsico to create the EIT Food-funded Digital Marketplace for Side Streams. The platform will help...

NPA Asks CA Gov to Keep Health Food Stores Open Under New COVID Regs

December 7, 2020

WholeFoods Magazine Staff

Washington, D.C.—The Natural Products Association (NPA) wrote a letter to California Governor Gavin Newsom asserting the necessity of keeping essential businesses, including health food stores, to remain open under new COVID-19 restrictions. California is announcing a regional stay-at-home order triggered by ICU capacity. The order explains that health officials are...

WholeFoods Magazine Helps Customers & Companies Connect with ELI Codes

December 7, 2020

WholeFoods Magazine Staff

South Plainfield, NJ—WholeFoods has announced a partnership with Cornerstone For Natural, a business management software and enterprise resource planning solutions company, and creator of ELI Codes. Created in 2018 by Ron Klein, the ELI Code technology can be placed on digital or print media, connecting consumers more closely with brands...

Survey highlights gulf between youngest and oldest consumers

What Appeals to Consumers? Survey Finds Generational Gap

December 7, 2020

WholeFoods Magazine Staff

A new survey has found a gap between Gen Z customers and Boomers, according to a press release from Ingredient Communications, suggesting that brands and retailers need to market products differently based on target consumer. Through SurveyGoo, Ingredient Communications surveyed 1,000 adults in the US and UK in September 2020.

ANA Launches Personalized Nutrition Training Program

December 4, 2020

WholeFoods Magazine Staff

Chicago, IL—The American Nutrition Association (ANA) has launched the Nutritional Genomics Training & Certification program, according to a press release. It is approved for Continuing Medical Education credits. The program trains healthcare professionals to be able to personalize nutrition interventions using nutritional genomics, the press release explains. Clinicians will learn...