WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

#NaturallyInformed Event Explores Tactics that Drive Consumer Purchase

May 21, 2021

WholeFoods Magazine Staff

Virtual—If you’ve been keeping up with the coverage on the #NaturallyInformed event Nutri-Beauty: Mastering the Market, you know that we’ve covered the science; you know what consumers want. How do products get into consumers’ hands? The event covered that, too. It starts with a good product—so really, it starts with...

Study highlights lumenatos potential to support collagen network in the skin

Tomato Extract May Help Preserve Skin Collagen

May 20, 2021

WholeFoods Magazine Staff

Secaucus, NJ—Lycored’s Lumenato can help preserve the collagen network and help protect skin from damage, according to a pre-clinical study published in PLoS One 2021. Lumenato—a blend of natural tomato nutrients—was specifically shown to prevent the loss of type III collagen, which typically decreases in response to issues including inflammatory...

Replay: 43rd Annual Retailer Survey Webinar

May 20, 2021

WholeFoods Magazine Staff

WholeFoods Magazine Editor-in-Chief Maggie Jaqua and Merchandising Editor Jay Jacobowitz (also President and Founder of Retail Insights®) give an overview of key findings and research from the 43rd Annual Retailer Survey and the 2021 Retail Insights® Retail Universe for Premium Natural, Organic Food, Supplement & Personal Care Sales. [embed]https://youtu.be/ytEe-u6Zryw[/embed] And there's more! The Natural...

Spoonshot Predicts 7 Trends for 2022

May 19, 2021

WholeFoods Magazine Staff

Spoonshot has released its report on 2022 trends, launched with a webinar presented by Kishan Vasani, Co-Founder and CEO, and Ranjana Sundaresan, Lead Research Analyst. Vasani detailed how Spoonshot’s AI—Food Brain—works, including a discussion of its sources and methodology. It has proven accurate, in the past: “In 2019, Spoonshot made...

Bill to Ensure Safe, Equal Access to CBD Introduced in U.S. Senate

May 19, 2021

WholeFoods Magazine Staff

Washington, D.C.—Three U.S. Senators have introduced a bill to update regulations in order to ensure equal and safe access to hemp-derived CBD products, according to a press release from Senator Ron Wyden (D-OR). “CBD products are legally being used and produced across the nation. Yet because the FDA has failed...

Green Elderberry Powder

May 19, 2021

WholeFoods Magazine Staff

INS Farms has debuted Organic Green Elderberry, a 100% whole fruit elderberry powder standardized for polyphenols and anthocyanins. Green Elderberry contains the berry skins, seeds, and juice, providing fiber and other beneficial nutrients found in the whole berry that are necessary for health and wellness, the company says. This ingredient...

Tocotrienols Show Benefits for Patients with Type 2 Diabetes Mellitus in Clinical Study

May 19, 2021

WholeFoods Magazine Staff

Hadley, MA—Delta-tocotrienol from annatto has been shown in a new clinical study to improve glycemic control, inflammation, and oxidative stress in patients diagnosed with type 2 diabetes mellitus, according to a press release from American River Nutrition. The randomized, double-blind, placebo-controlled trial was published in Phytotherapy Research. It was performed...

Kerry Releases Plant-Based Food Safety Webinar

May 19, 2021

WholeFoods Magazine Staff

Beloit, WI—Kerry has released and posted a webinar that delves into the changes seen across the food and beverage landscape as plant proteins gain popularity, and the safety challenges associated with those proteins. Food protection and preservation is intended to protect the freshness, taste, and safety of foods and beverages,...

SOHO Expo to Host First Ever SENPA Summit; Keynote Speaker Announced

May 18, 2021

WholeFoods Magazine Staff

Kissimmee, FL—SENPA has announced the first ever SENPA Summit at SOHO Expo, to take place on Friday, December 3, 2021. The Summit is designed to equip retailers with the business tools they need to survive and thrive in the modern age. The summit will have specific tracks that cater to...

Hershey Enters Definitive Agreement to Acquire Lily's

May 18, 2021

WholeFoods Magazine Staff

Hershey, PA—The Hershey Company has entered into a definitive agreement to acquire Lily’s the low-sugar confectionary brand, according to a press release. Products include low-sugar dark and milk chocolate bars, baking chips, peanut butter cups, and more. The press release states that Lily’s will “add a key better-for-you confection brand...