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Home » Authors » Katy Widmer

Katy Widmer

Articles

ARTICLES

Charge Your Batteries

June 20, 2014
Katy Widmer
How to power up with natural and safe supplements.Energy drinks and giant coffee cups are the norm for many people, even though studies show they are also doing damage. Luckily, several natural herbs and vitamins can provide safe, consistent energy by working with the body’s metabolic systems. Caffeine Conundrum The...
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A Close-Up View of Microencapsulation

May 20, 2014
Katy Widmer
How tiny packages deliver big results for supplements.Suppliers and manufacturers understand that a supplement is useless if it fails to effectively deliver nutrients to the body. Companies want the best way to increase the bioavailability of some nutrients, like omega-3s and probiotics, and are turning to microencapsulation. Let’s take a...
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How to Compete with Snacks-in-a-Box Clubs

February 27, 2014
Katy Widmer
A recent trend popping up in health food is that of boxed snacks sent to customers’ doors on a monthly basis. Online-based snack companies are packaging dried fruits, seeds, nuts and other nutritious goodies and shipping them out to their customers each month. Some pre-made packages come in themes like...
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The Aisle to Freedom

February 26, 2014
Katy Widmer
How foods for sensitive diets are designed, made and marketed.A peanut butter sandwich on whole-wheat bread, washed down with a nice tall glass of cold milk sounds like a delicious and healthy lunch for kids and adults alike. Unfortunately, for nearly 15 million Americans today, that meal could lead to...
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Lather, Rinse and Treat

January 24, 2014
Katy Widmer
Nature’s best ingredients for healthy hair care.Everyone wants healthy, beautiful hair, but traditional hair care products contain strange chemicals (what is “methylisothiazolinone”?) that don’t take care of hair at all! Your customers are looking instead for natural ingredients to cleanse their scalps and nourish their hair. Let’s discuss some oils...
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Catering to the Modern Caveman

December 17, 2013
Katy Widmer
With so many different trends popping up in nutrition, it may be hard to discern which diet programs are just out for their 15 minutes of fame and which are here to stay. It’s safe to say that one diet plan, however, will not be going away any time soon;...
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Hungry for More

November 18, 2013
Katy Widmer
All about the growing trend of healthy snacking.It happens nearly every day: you’ve eaten lunch, dinner isn’t for another three hours and your stomach starts rumbling. Time to grab a quick snack! But looking at the vending machine in your office, all you see are potato chips fried in genetically...
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What’s Selling Quarterly Analysis: Q3

August 19, 2013
Katy Widmer
Each month, we survey retailers nationwide to see what’s selling in their stores. This month, we’ve analyzed the July–September data to reveal the popular trends this quarter. Gluten-free products like breads and pizza continue to dominate the Foods category in every region. Other top sellers this quarter include natural, healthy...
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