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Home » Authors » Sebastian Krawiec

Articles by Sebastian Krawiec

Food

Food for Thought

August 14, 2018
Sebastian Krawiec
[vc_row][vc_column][vc_column_text]Everyone wants to stay sharp. As individuals get on with age and experience forgetfulness, they often turn to supplements meant to support memory and other cognitive function. While that may be helpful, it’s always more effective to engage in healthy habits before those vulnerable years. Having a healthy diet and...
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Millennial

A Look Inside the Millennial Mind

July 23, 2018
Sebastian Krawiec
Brands and retailers know millennial dollars are important to capture to ensure the future of the enterprise. According to The Brookings Institution, their generation accounts for more than $1 trillion of consumer spending power and will make up more than 75% of the American workforce by 2025 (1). In fact,...
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Bone health

Boning Up for Density and Strength

July 23, 2018
Sebastian Krawiec
Your customers have probably seen commercials about foods advertised to promote strong bones, usually milk and breakfast cereals fortified with calcium. Your savvier customers may know there is more to the story than calcium, but many may not know how to properly support bone density throughout their life to ensure...
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Mamma jeans

Deep Missouri Roots Serve Retailer of the Year MaMa Jean’s

June 27, 2018
Sebastian Krawiec
[vc_row][vc_column][vc_column_text]When people care about their health, they will make the effort. That is something Susie Farbin learned while working for her mother at Jean’s Health Ways in Ava, MO, for 14 years. A prominent natural product retailer, customers were taking long treks from Springfield and other cities to shop for...
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Beverages2

Convenient Nutrition

June 27, 2018
Sebastian Krawiec
According to Label Insights, 67% of American consumers say they prioritize healthy and socially conscious food purchases (1). Unfortunately, being healthy is easier said than done and when dealing with the rapid pace of our modern lives, making the right choices is both more crucial and more difficult. That is...
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Cannabis

The Endocannabinoid System: Hemp and Beyond

May 21, 2018
Sebastian Krawiec
[vc_row][vc_column][vc_column_text]By now you’re surely aware of phytocannabinoids or CBD-rich hemp stock oil or other variations of the name these products bear. You may even stock them on your shelves, one of many retailers in the natural products industry who is pioneering a movement of bringing awareness to people’s endocannabinoid system...
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Indulgences

Classic Indulgences, Better Ingredients

May 21, 2018
Sebastian Krawiec
For a while now, consumers have been changing their dietary habits either by choice or because of a food intolerance or allergies. Some of these changes were influenced by product trends and others through personal research and interest. Now, as product trends such as gluten-free die down for the average...
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Diabetes

Help Your Customers Get Off the Road to Diabetes

March 23, 2018
Sebastian Krawiec
As natural products retailers you are not in the business of treating diseases, but enabling healthy lifestyles in your customers. However, we can’t deny the importance of understanding how poor health can lead to disease and your role in educating your customers of this. Diabetes (specifically Type II) is very...
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Plant based products

The Plant-Based Phenomenon Is Growing

March 23, 2018
Sebastian Krawiec
A large number of consumers are modifying their diets, eating less meat and dairy and more fruits and vegetables. Some make the switch to an entirely vegan or plant-based lifestyle, but still more are flexible about what they can or cannot eat. “A third of the population considers themselves to...
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Skin

Problem Skin? No Problem

February 20, 2018
Sebastian Krawiec
People incorporate skincare routines into their lives because they want to maintain healthy and beautiful looking skin. For most, this is just a matter of protecting skin to stave off natural signs of aging, such as wrinkles. For others, however, healthy, beautiful skin is harder to come by and requires...
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