Karen Howard has served as CEO and Executive Director of Organic & Natural Health Association since its inception in 2014. Her bold leadership has catalyzed pivotal discussions and actions. She has championed causes such as defining "natural," promoting quality manufacturing, ensuring traceable sourcing, advancing regenerative farming, advocating for sustainable practices, addressing nutrient deficiencies, and propelling vitamin D research and education. Karen has also dedicated her efforts to amplifying the consumer voice and advocating for diversity within the natural products industry. Under her leadership and strategic direction, Organic & Natural Health has rapidly risen to become one of the most esteemed trade associations in the industry in less than a decade. As a visionary leader with four decades of experience in healthcare policy, government relations, and organizational leadership, her career has been defined by her unwavering commitment to advancing healthcare initiatives and driving change through strategic advocacy and collaboration. Karen is the author of Upset is Optional: Say Goodbye to Unnecessary Suffering (March 2024). 

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