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2025 Trends

Making the Most of a Lucrative Pet Food Market

Natural retailers have an opportunity to be a key conduit in helping customers support their pets’ health. Find out how to cultivate a loyal customer base.
January 16, 2025
Scott Steinford, Founder, Trust Transparency Consulting
Three pet trends to watch in 2025, plus strategies for cultivating a loyal customer base.

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2025 Trends

Active Nutrition Trends for 2025? Active Nutrition IS the Trend

January 16, 2025
Todd Pauli, Move Nutrition Network

Active nutrition is not about making the Olympic team, Active nutrition consumers want to keep cycling, keep going to the gym, and feel good while doing so for as many years as they can.


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CA Wildfires: Impact of the Loss of Small Business on Local Communities

A look at the personal loss, economic loss, and societal loss, plus a look to the future.
January 15, 2025
Maggie Jaqua, Content Director

A look at the impacts of the LA wildfires, including information on much-needed resources to meet immediate needs, and insights into what the future may hold.


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Predicting the Future of Organic Labelling

With new organic schemes growing in popularity the question becomes: What is the future direction of organic labelling?
January 14, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Industry members will convene during the upcoming Sustainable Foods Summit to address some of the growing concerns presented by the growing number of organic schemes.


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January 2025 People News

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!
January 13, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Get the scoop on the latest promotions, new hires, awards and honors in the natural products industry!


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Circana Weighs Impact of GLP-1 on Consumer Spending

The report links the medication's popularity to a rise in innovation for health-focused products and services.
January 12, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Industry leaders can use Circana's data to develop personalized products and services targeting users of GLP-1 agonist medications.

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Watch List: 20 Herbs & Fungi That Call for Added Scrutiny

The ingredients were added to the "Herbs & Fungi We're Watching" index requiring further analysis.
January 11, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Lion's mane, Lemon balm, monk fruit, Rhodiola, Stevia, and Ashwagandha all continue to be featured on the labs reporting's.


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A pile of chocolate protein powder with a scoop.

Protein Powder Report is "Just Another Dirty Trick"

CRN and NPA outlined issues with the report from the Clean Label Project.
January 10, 2025
Maggie Jaqua, Content Director

Experts says reports like those issued by the Clean Label Project often lack critical context and can end up misleading consumers.


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Wildfires Devastate Southern California; Businesses Offer Support

As wildfires rage across the area, businesses are doing what they can to assist those in need.
January 10, 2025
Maggie Jaqua, Content Director

With wildfires devastating areas of Southern California, businesses are doing what they can to support those in need.


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AHPA President Michael McGuffin Transitions to Senior Advisor Role

The 25-year veteran will mentor his successor.
January 8, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

AHPA has begun conducting a search for its next President.


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