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ABC: Pharmactive Adopts Saffron

April 6, 2020
WholeFoods Magazine Staff
Austin, TX—Pharmactive Biotech Products has adopted saffron through the American Botanical Council’s (ABC) Adopt-an-Herb botanical research and education program, according to a press release. Saffron (Crocus sativus) is an autumn-flowering perennial, and one of the most expensive spices in the world: The part of the plant used medicinally and as...
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Turmeric curcumin powder root

BAPP Publishes LGD on Turmeric

April 2, 2020
WholeFoods Magazine Staff
Austin, TX—The ABC-AHP-NCNPR Botanical Adulterants Prevention Program (BAPP) has announced the publication of a new Laboratory Guidance Document (LGD) on turmeric raw material and products, according to a press release. While turmeric has a long history of use, the release notes, its popularity has only recently surged in countries outside...
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Nutritional dietary supplements 1

Consumers Want Science-Backed Products, Survey Finds

April 1, 2020
WholeFoods Magazine Staff
Nearly four in ten consumers are more likely to buy products backed by credible data, according to a new report from Kerry, makers of Wellmune. According to a press release, the report—compiled using data gathered before the COVID-19 pandemic—finds that the supplement market is booming. Over the past five years,...
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ADM Announces Sustainability Goals

April 1, 2020
WholeFoods Magazine Staff
Chicago, IL—ADM has announced in a press release a plan to reduce its absolute greenhouse gas emissions by 25% and its energy intensity by 15% by 2035. The goals follow ADM’s original “15x20” plan, unveiled in 2011, in which the company committed to per-unit improvements in energy use, greenhouse gas...
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Vitafoods Hosting Digital Week to Support, Inspire Industry

April 1, 2020
WholeFoods Magazine Staff
Vitafoods will be hosting a Digital Week "dedicated to supporting and inspiring the nutraceutical industry" by giving it access to the latest science, insight, and trends, according to a press release. The event will be held May 11-15, 2020. The event will provide a carefully curated series of webinars and...
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IFT20 Expo Going Virtual

March 31, 2020
WholeFoods Magazine Staff
Chicago, IL—The Institute of Food Technologists (IFT) announced in a press release that it will transition the IFT20 Annual Event and Food Expo to a virtual experience. The move is an effort to prioritize the health and safety of participants and the broader community. Previously slated to convene at McCormick...
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NAD Recommends that Church & Dwight Discontinue "Clinically Proven Absorption" Claim

March 30, 2020
WholeFoods Magazine Staff
New York, NY—The National Advertising Division (NAD) of the Better Business Bureau has recommended that Church & Dwight Co., Inc. discontinue the claim “clinically proven absorption” on product labels, the vitafusion website, tradeshow materials, and during video advertisements for the vitafusion line of supplements, a press release says. The claim...
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Study Confirms Efficacy of Stratum's NEM for Joint Health

March 30, 2020
WholeFoods Magazine Staff
Carthage, MO—Stratum Nutrition has announced in a press release the publication of the third independent study for their joint health ingredient NEM, which confirms its efficacy. The single-center, two-month, open-label study was published in the Journal of Arthritis. It was performed on 70 patients with mild to moderate knee osteoarthritis.
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Probiotic bacteria

Viva 5, Probi Team Up to Create Novel Probiotic Ingredients

March 30, 2020
WholeFoods Magazine Staff
Sunrise, FL—Viva 5 Corporation has teamed up with Probi in a strategic joint venture called “VivaPro,” according to a press release, with the goal of providing the global market with novel probiotic ingredients and technologies that support the human microbiome, with a focus on digestive and immune health. VivaPro will...
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Tru Niagen Available Online in Australia

March 27, 2020
WholeFoods Magazine Staff
Los Angeles, CA—Chromadex Corp. has partnered with Matakana Health Limited (MHL) to make their health supplement Tru Niagen available online in Australia, after successfully launching it in New Zealand, they announced in a press release. Tru Niagen works to increase NAD+ (nicotinamide adenine dinucleotide) levels, help maintain general health and...
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