Consumers demand a great deal of their supplements these days, which places pressure on raw materials suppliers and ingredient manufacturers. The products lining your shelves had to come from somewhere and just how their components are sourced and processed has a great deal of influence on their acceptability and ultimately,...
Interesting product idea? Check. Perfect formulation? Check. Great marketing plan? Check. Distribution? Check. Millions of dollars worth of analytical and manufacturing equipment at the ready? Uh…no. Many companies have everything it takes to market a fabulous natural product—everything except the manufacturing equipment. No machines? No problem, as hundreds of qualified...
The natural products industry has many great brands dedicated to sustainability and decreasing their carbon footprints. How they package their products helps demonstrate this commitment. While current options cannot eliminate waste entirely, they are continually improving and new technology is driving packaging to become greener and even compostable. This matters...
Thanks to the rise of the whole-food movement, fruit and vegetable powders are in stronger demand than ever before. They can deliver gorgeous, vibrant colors and delicious flavors to powdered supplements, ready-to-drink beverages, snack foods, cereals and more. In addition, dehydrated powders get points for some practical attributes, such as...
Manufacturers, suppliers and labs shed light on how transparency has made its mark at this juncture of the supplement pipeline, in ensuring and demonstrating ingredient purity.Through actions both pre-emptive and reactive, dietary supplement makers have answered the consumer cry for transparency in many ways, from verification symbols to GPS traceability...
Profiles of Inspirational Industry MembersWho inspires you? Who pushes this industry to be bigger and better each and every day? Whose creativity spurs innovation in others? WholeFoods asked, and our readers responded. This inaugural listing of WholeFoods Magazine Who’s Who honorees is the result. For the first...
Calls for a New Bargain to Educate Consumers Back in 1994, who could have predicted how the Internet would impact the way we receive information? Whether it’s getting the latest sports scores, finding a restaurant in a new city or searching out customer feedback on a washing machine, we turn...
In Washington D.C., you will always find that there is an elephant (or donkey) in the room that no one wants to talk about. One that has been hanging around the dietary supplements industry is the New Dietary Ingredient (NDI) draft guidance. While this topic is brought up every so...
The best testing methods for herbal supplements—and why DNA barcoding may fall short of the mark.In early February, consumers who bought herbal supplements in New York were left wondering, “Was that really St. John’s Wort in my bottle?” NY Attorney General (NYAG) Eric T. Schneiderman announced DNA testing of herbal...
Suppliers talk traceability, research and costs. Finished products makers looking to buy from a new raw materials supplier—or make sure their current partners are still up to snuff—have a lot of important questions that need answers. Three areas of special concern are ingredient quality traceability, research backing and supply/costs. Several...
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