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Home » Topics » Natural Health News » Research

Research
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Private Label Sales Dominated in 2024

Store-brand sales rose 3.9% to a record $271 billion last year.
January 29, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Private label growth has overshadowed national brand's growth of 1% in dollar sales.


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Research Updates: Stress, Cold Season, Heart Health & More

Get the latest science overviews from companies in the natural products industry, including Natures Crops, Gnosis by Lesaffre, Epax and more.
January 21, 2025
WholeFoods Magazine Staff

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.


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A pile of chocolate protein powder with a scoop.

Protein Powder Report is "Just Another Dirty Trick"

CRN and NPA outlined issues with the report from the Clean Label Project.
January 10, 2025
Maggie Jaqua, Content Director

Experts says reports like those issued by the Clean Label Project often lack critical context and can end up misleading consumers.


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A hand holds a magnifying glass focusing on the word "Trends" within the year "2025."
2025 Trends

Forecasting 2025: 25+ Top Trends in Natural

From raw materials to dietary supplements to functional foods and beyond, find out what the experts say will drive demand in 2025.
December 31, 2024
WholeFoods Magazine Staff

In this roundup of top trends from throughout the supply chain, discover the raw materials, dietary supplements, functional foods and more that will drive demand in 2025. Sign in to access this content.


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Pregnant woman

"Flawed" Prenatal Vitamin Study Sparks Alarm

Update: The American Journal of Clinical Nutrition and the study authors have acknowledged an inadvertent error regarding heavy metal levels in prenatal vitamins.
December 27, 2024
Maggie Jaqua, Content Director

CRN's Steve Mister said it is particularly unfortunate that it has taken a month since the study was initially released in prepublication form to get acknowledgment that the conclusion was in error.


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Global Prebiotic Association Publishes Prebiotic Consensus Paper

The GPA report looks to clarify misinformation on the growing topic.
November 25, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

Experts says the new position paper marks a significant achievement for the prebiotic category.


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Regenified 2024 Consumer Trends Reveal High Interest in Regenerative Agriculture

The findings present a major opportunity for brands and retailers to meet the growing demand for regenerative products.
November 23, 2024
WholeFoods Magazine Staff

An emerging subset of consumers—dubbed the Emerging Regenerative Market—demonstrate significant interest in regenerative values and a desire to purchase regenerative products. 


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Magnifying glass with pills on blue.

NOW’s Testing of Products Sold on Amazon Show "Serious Problems Persist"

The latest round of testing re-investigated SAM-e.
November 21, 2024
Maggie Jaqua, Content Director

NOW has shared the latest results of its industry self-policing program of testing unfamiliar brands sold on online in an effort to expose and address low-quality products in the marketplace.


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Research Updates: Mental Wellness, Weight Management, Pet Care & More

Get the latest science overviews from companies in the natural products industry, including TSI Group, Essential Formulas, Specnova, and more.
November 20, 2024
WholeFoods Magazine Staff

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.


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Research Updates: Sleep Support, Women's Wellness & More

Get the latest science overviews from companies in the natural products industry, including AIDP, Aker Biomarine, NXT USA and more.
October 19, 2024
WholeFoods Magazine Staff

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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