Research

Lavender Essential Oils on Amazon: Testing Reveals Authenticity and Adulteration Concerns

info@wfcinc.com — Sat, 30 May 2026 07:00:00 -0400

NOW Foods evaluated 28 lavender essential oil products purchased on Amazon using GC-MS/FID testing and reported that only three met ISO standards for authentic Lavandula angustifolia oil without evidence of adulteration.

Soil & Climate Alliance Sends Budget Guidance to USDA

Mon, 13 Apr 2026 17:30:00 -0400

35 organization and farms have co-signed the submitted recommendation letter for the disbursement of funds of the new pilot program.

“Food Is Medicine” Momentum Builds as New Report Highlights Role of Supplements

Thu, 02 Apr 2026 10:00:00 -0400

Insights from the CRN-International symposium underscore the role of protein, vitamin D, phytochemicals, and more in resilience, chronic disease prevention, and healthy aging.

Nammex Counters Misinformation with Call to Action

Tue, 24 Feb 2026 10:28:20 -0500

Inconsistent use of fungal terminology in dietary supplements combined with misinformed marketing has led to confusion throughout the natural products industry and among consumers, Nammex maintains.

Research Updates: Gut Health, Sleep Support, Weight Management & More

info@wfcinc.com — Fri, 30 Jan 2026 11:00:00 -0500

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

The State of Regenerative Agriculture

Wed, 28 Jan 2026 17:45:08 -0500

The 2026 North American Sustainable Foods Summit is taking a closer look at the growing popularity of regen ag.

Predicting 2026: 20+ Trends to Watch in The New Year

Tue, 27 Jan 2026 10:00:00 -0500

These are the points of focus in Beverage, Food & Nutrition, Kids' Food & Nutrition, Supplements, and Private Label that will help make your 2026 a success.

Sustainable Foods Summit Focuses on AI & New Tech

Mon, 26 Jan 2026 16:18:36 -0500

Members from Regenerative Agriculture, Food Ingredients, and AI & Technology fields will participate in the North American Sustainable Foods Summit, providing insights into the latest developments influencing the industry.

Research Updates: Weight Management, Cardiometabolic Health, Mental Wellness & More

info@wfcinc.com — Sun, 18 Jan 2026 08:00:00 -0500

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

Research Updates: Pet Health, Joint Support, Women's Wellness & More

info@wfcinc.com — Sat, 17 Jan 2026 08:00:00 -0500

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

Research Updates: Mental Wellness, Skin Health, Weight Management & More

info@wfcinc.com — Fri, 16 Jan 2026 09:29:53 -0500

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

Research Updates: Fish Oil, Women's Health, Pet Support and More

Mon, 15 Dec 2025 12:01:30 -0500

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

Safety of Melatonin Supplements Questioned; Industry Experts Offer Clarity & Perspectives

info@wfcinc.com — Wed, 12 Nov 2025 09:55:53 -0500

Following a preliminary study on melatonin supplements, CRN said: "As the American Heart Association itself notes, this research represents early, non–peer-reviewed data that cannot establish cause and effect."

KISC My Health Radio Celebrates First Anniversary

Tue, 28 Oct 2025 09:49:31 -0400

Each episode has featured leaders and industry trailblazers including WholeFoods Magazine owner, Publisher and Vice President of Media, Heather Wainer, and WF Content Director Maggie Jaqua.

SRI-81 Shatavari Debuts at SupplySide Global 2025

Sat, 25 Oct 2025 01:00:00 -0400

Ixoreal Biomed is presenting SRI-81 Shatavari root extract, its new clinically validated, organic certified, root-only extract solution aimed towards women's wellness.

Exploring Generational Shifts in Consumer Spending

info@wfcinc.com — Fri, 17 Oct 2025 09:15:00 -0400

Circana says the research provides a road map for brands to connect authentically and effectively with each generation.

High Levels of Lead in Protein Powder? Setting the Record Straight

Wed, 15 Oct 2025 16:31:54 -0400

"Consumer Reports is using scare headlines to undermine the credibility of a $70 billion+ industry built on transparency, safety and science,” said NPA's Dr. Daniel Fabricant.

Research Updates: Mental Wellness, Active Aging, Skin Health and More

info@wfcinc.com — Thu, 10 Jul 2025 10:00:00 -0400

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and wellbeing.

Research Updates: Digestive Wellness, Immune Support, Skin Health and More

info@wfcinc.com — Wed, 02 Jul 2025 01:00:00 -0400

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and wellbeing.

CHPA Survey: 92% Say Supplements Have Had a Positive Impact on Their Health

info@wfcinc.com — Sat, 21 Jun 2025 10:00:00 -0400

CHPA said its survey results show "clear support" for modernizing the regulations overseeing dietary supplements.

NPA Responds to Alarming Media Headlines on Taurine

info@wfcinc.com — Sun, 15 Jun 2025 17:00:00 -0400

NPA said the researchers and some media outlets have drawn broad and misleading conclusions on taurine supplements and energy drinks.

Updated CRN Evaluation Raises Safe Intake Level for Magnesium Supplements

info@wfcinc.com — Sun, 25 May 2025 15:00:00 -0400

CRN's evaluations focus on supplemental intakes, using a risk assessment approach grounded in human clinical data.

Research Updates: Joint Function, Vascular Health, Post-Menopause Support and More

info@wfcinc.com — Sat, 19 Apr 2025 17:00:00 -0400

Natural products industry companies share overviews on the latest science on their branded ingredients and formulations to support health and wellbeing.

Methyl B-12 Testing of Brands on Amazon Yields Mixed Results

Fri, 21 Mar 2025 11:36:41 -0400

Take a look at NOW's latest results investigating unfamiliar brands sold on Amazon.

Survey: 74% of Consumers Say Organic Ingredients Important in Personal Care Products

info@wfcinc.com — Tue, 18 Mar 2025 10:24:10 -0400

Today’s consumers are seeking clean beauty products made with organic, toxin-free ingredients. Discover the attributes they are seeking, and how to build consumer trust.

Research Updates: Pet Health, Sexual Function, Mental Wellness & More

info@wfcinc.com — Thu, 13 Mar 2025 09:44:18 -0400

Natural products industry companies share overviews on the latest science on their branded ingredients and formulations to support health and wellbeing.

Best in Organic Honored at “Organic Oscars”

info@wfcinc.com — Mon, 10 Mar 2025 09:30:55 -0400

More than 600 industry members attended the "Organic Oscars" to recognize organic brands and organizations helping to grow the $70-billion organic sector.

Study Reveals Biggest Shoppers of Organic

beccaviscomi@wfcinc.com — Tue, 04 Mar 2025 06:55:51 -0500

An Organic Trade Association survey sheds light on the growing interest of younger consumers for shopping organic.

Research Updates: Cognitive Function, Weight Management, Menstrual Health & More

info@wfcinc.com — Fri, 28 Feb 2025 09:45:00 -0500

Natural products industry companies share overviews on the latest science on their branded ingredients and products to support wellbeing.

Introducing: Pure Green Processing Technology

Sun, 02 Feb 2025 00:01:00 -0500

The novel extraction process from Greenvit consumes less energy compared to conventional methods and leads to higher yield rates.