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ACI Advertising Claims Substantiation Forum to Address Impact of COVID & More

November 16, 2020
WholeFoods Magazine Staff
Virtual—How has COVID-19 impacted claims substantiation across a variety of wellness products? What are the best practices for compliant influencer marketing and social media reviews? These questions and more will be answered at the American Conference Institute's 4th Annual Forum on Advertising Claims Substantiation. The event will take place virtually February 3-4, 2021, with advertising...
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Immunity market

Immunity Market: How to Communicate and Engage In-Store & Online ​

November 16, 2020
WholeFoods Magazine Staff
Consumer demand for products that support immune health is high, and so is scrutiny from the FTC and FDA. In this discussion, which took place at the Naturally Informed virtual event Taking Control of the Immunity & Wellness Market on June 12, 2020, Cheryl Myers, Chief of Scientific Affairs and...
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Naomi

Naomi Whittel Launches New Brand, Partners with Whoopi Goldberg

November 16, 2020
WholeFoods Magazine Staff
Whoopi Goldberg has partnered with The ONE, Nutrition Just for You, a company formed by Naomi Whittel, to launch a line of products containing the West African plant SpiceFruit. SpiceFruit can help support balanced blood sugar, normal blood pressure, and healthy cholesterol levels, all struggles which disproportionately affect Black people,...
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Kicker

GELITA to Attend FIE Connect

November 13, 2020
WholeFoods Magazine Staff
Eberbach, Germany—GELITA announced that it is taking part in the FIE CONNECT 2020 from November 23 through December 4. The supplier will present its latest updates on its Bioactive Collagen Peptides (BCP) and the effect of the peptides on the White Tissue in the Sports Nutrition arena. A press release...
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Leslie diamond 30th herpanacine anniversary

Diamond Herpanacine Turns 30

November 13, 2020
WholeFoods Magazine Staff
Jenkintown, PA— Diamond Herpanacine, a family-owned and -operated natural health company, is celebrating its 30th anniversary. Formed on October 21, 1990, the company started out selling just one product, Herpanacine Skin Support. That product was formulated by Wayne Diamond, ND, a Philadelphia Naturopath, who later formulated DiamondMIND, Diamond Eye Health,...
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Gettyimages 1142841178

Study Says Vitamins are Unnecessary; CRN Responds

November 13, 2020
WholeFoods Magazine Staff
Washington, D.C.—A study published in BMJ Open came to the conclusion that multivitamins and multimineral (MVM) products result, not in improved health, but in the perception of improved health. The Council for Responsible Nutrition released a statement decrying the “many limitations and shortcomings that hinder this study,” noting that MVMs...
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Herbs leaves botanicals flowers

Pesticide Tolerance Regs for Herbs and Spices Incorporate AHPA Recommendations

November 13, 2020
WholeFoods Magazine Staff
Silver Spring, MD—The U.S. Environmental Protection Agency (EPA) issued a final rule on November 6 revising and expanding the pesticide tolerance crop grouping regulations for herbs and spices. A press release from the American Herbal Products Association (AHPA) states that the revisions incorporated many of the comments AHPA submitted in...
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MenaquinGold Receives FDA "No Question" Letter

November 13, 2020
WholeFoods Magazine Staff
Synergia Life Sciences has received an FDA “No Question” letter in response to a GRAS Notification for the intended use of the MenaquinGold brand of vitamin K2 MK-7, according to a press release. “Intended use,” in this case, is as a food ingredient and as a nutrient in supplements or...
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Gettyimages 1213632074

Current and Former Dietary Supplement Regulators to Speak at NPA's The Big Natural

November 13, 2020
WholeFoods Magazine Staff
Washington, D.C.—The Natural Products Association (NPA) announced that top current and former dietary supplement regulators will be speaking at The Big Natural, taking place virtually November 30 to December 1. The current top regulator for the dietary supplement industry at the Federal Trade Commission, Richard Cleland, is scheduled to speak,...
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Gettyimages 1140850093

Testing Conducted by NOW Raises "Profound Concerns" About ALA on Amazon

November 13, 2020
WholeFoods Magazine Staff
Bloomingdale, IL—NOW has released another report—its fifth report in 2020—regarding the quality of brands sold mainly on Amazon. This new report focuses on alpha lipoic acid (ALA). Previous reports from NOW include CoQ10 and SAMe, Acetyl-l-Carnitine, and Phosphatidyl Serine. NOW purchased two samples of each ALA from 13 brands that...
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