Madrid, Spain—Branded saffron extract Affron has been awarded a U.S. patent for its positive role in low mood support, according to a press release from Pharmactive Biotech Products. The patent protects the proprietary composition and dosages of affron. “This new accreditation marks a momentous milestone for affron as it positions...
Carthage, MO—Recently, the International Scientific Association for Probiotics and Prebiotics (ISAPP) published a consensus paper that includes this definition of a postbiotic: "a preparation of inanimate microorganisms and/or their components that confers a health benefit on the host." This was a featured topic at the recent Naturally Informed Driving Opportunities in...
Ankeny, IA—FDA has responded with a letter of no objection to Cargill’s GRAS notification for EpiCor when used as a postbiotic in certain foods and beverages, according to a press release. EpiCor is a dried yeast fermentate shown in clinical trials to beneficially modulate the gut microbiota and provide immune...
Arnhem, Netherlands—Cake for breakfast? According to Innova Market Insights' Flavors by Occasion report, consumers are seeking indulgent flavors—and those treat-inspired are seeing the strongest growth in foods commonly eaten at breakfast, such as cereals, bread, and dairy. What's trending, specifically? The flavor currently leading in cereal products (breakfast cereals and cereal...
London, England—Nature’s Bounty has launched a new marketing campaign for the U.K. and Ireland, developed by creative agency Initials, according to a press release. Initials was asked to redefine Nature’s Bounty’s positioning to align with the company’s founding purpose of accessible nutrition from nature. The new campaign, “We’ve got this,”...
Virtual—If you’ve been keeping up with the coverage on the #NaturallyInformed event Nutri-Beauty: Mastering the Market, you know that we’ve covered the science; you know what consumers want. How do products get into consumers’ hands? The event covered that, too. It starts with a good product—so really, it starts with...
Secaucus, NJ—Lycored’s Lumenato can help preserve the collagen network and help protect skin from damage, according to a pre-clinical study published in PLoS One 2021. Lumenato—a blend of natural tomato nutrients—was specifically shown to prevent the loss of type III collagen, which typically decreases in response to issues including inflammatory...
WholeFoods Magazine Editor-in-Chief Maggie Jaqua and Merchandising Editor Jay Jacobowitz (also President and Founder of Retail Insights®) give an overview of key findings and research from the 43rd Annual Retailer Survey and the 2021 Retail Insights® Retail Universe for Premium Natural, Organic Food, Supplement & Personal Care Sales. [embed]https://youtu.be/ytEe-u6Zryw[/embed] And there's more! The Natural...
Spoonshot has released its report on 2022 trends, launched with a webinar presented by Kishan Vasani, Co-Founder and CEO, and Ranjana Sundaresan, Lead Research Analyst. Vasani detailed how Spoonshot’s AI—Food Brain—works, including a discussion of its sources and methodology. It has proven accurate, in the past: “In 2019, Spoonshot made...
Washington, D.C.—Three U.S. Senators have introduced a bill to update regulations in order to ensure equal and safe access to hemp-derived CBD products, according to a press release from Senator Ron Wyden (D-OR). “CBD products are legally being used and produced across the nation. Yet because the FDA has failed...
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