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Wakunaga of America Co., Ltd.

June 24, 2022
Wakunaga Of America Co.
  "We believe that helping people live healthier lives starts with commitment, knowledge and passion. The Natural Products Industry, with which we are proudly affiliated, embraces these attributes." Wakunaga of America, Co., Ltd., is a privately held, family-owned company dedicated to offering high-quality dietary supplements. Promoting the concept of natural...
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Publishers letter

Women Making Their Mark in Natural Products

June 23, 2022
Heather Wainer
A few months ago, I did an interview with Loren Israelsen of UNPA. He noted that WholeFoods Magazine has long had the foresight to discuss important topics early on. Loren pointed to our coverage of mood support, GMOs, and Mushrooms in 2008. Back then, those topics were just starting to get...
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Damiana

Herb of the Month: Damiana

June 23, 2022
Jeffrey Burke, ND, MH, CNC, CHS
Native to South and Central America, as well as Mexico, and Texas, Damiana (Turnera diffusa) has gained popularity for its use as an aphrodisiac. Also, it is known as a hormonal supporter. Few studies have been done proving its effectiveness. That said, history and feedback regarding its successful use has...
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Plant based

Naturally Informed Education: Powering Up with Plant-Based Diets

June 23, 2022
Marissa Fox
Understanding how plant-based diets impact physical performance can help athletes and weekend warriors alike achieve their goals. At the #NaturallyInformed virtual event Active Nutrition: Mastering the Market, Nanci Guest, Ph.D., sports dietitian and NSCA Certified strength and conditioning coach, presented Green Power: Plant-Based Diets and Athletic Performance. Dr. Guest discussed...
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What's Selling: July 2022

June 23, 2022
WholeFoods Magazine Staff
What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.
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Supplements whole foods

What is “Mandatory Product Listing”?

June 14, 2022
Jay Jacobowitz, President & Founder, Retail Insights
Those of you who entered the natural products industry in the 2000s may not know the story of the late U.S. Senator Orrin G. Hatch (R-UT). He served six terms, and passed away on April 23, 2022. Sen. Hatch, whose home state of Utah was and is headquarters to many...
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Microbiome

Emerging Science in the Microbiome Market

June 8, 2022
Marissa Fox
Naturally Informed, powered by WholeFoods Magazine and Trust Transparency Center, hosted the virtual conference Microbiome: Mastering the Market in May. Day two of the virtual conference focused on emerging science and opportunities. Topics covered ranged from replacing lost keystone species, postbiotics, digestive health, practices for manufacturers, and more. The Human...
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Aloe vera 1

Aloe Vera: Here to Stay

May 26, 2022
Jeff Barrie
Most consumers know of aloe vera as a succulent plant and a source of soothing gel that has been used for thousands of years as a traditional remedy for sunburn and minor abrasions. Others are familiar with aloe vera as an ingredient in dietary supplements, beverages, cosmetics, and personal care...
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Science Highlights from Microbiome: Mastering the Market

May 26, 2022
Marissa Fox
Naturally Informed, powered by WholeFoods Magazine and Trust Transparency Center, hosted the virtual conference Microbiome: Mastering the Market in May. Day one of the conference focused on foundational and emerging science, covering topics ranging from applications of the microbiome for human health, next generation of prebiotics, an update on the...
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Screen shot 2022 05 24 at 12.42.28 pm

Supporting Women’s Health at Every Life Stage

May 24, 2022
Jennifer Joseph
Now, perhaps more than ever before, women are prioritizing their health and well-being—and looking to nutritional supplements for a helping hand to help them stay energized and active. “COVID-19 created the awareness that health, wellness, and a physically active lifestyle are preventative tools for better care, and that the consumption...
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