To help map out today's popularity trails in the beauty-from-within category, we gathered insight from industry insiders and highlighted the trends customers are leaning into, along with the need-to-know science.

AveSeena offers a variety of rejuvenating facial creams and serum for healthier skin. 

Elina Organics is launching All-Natural Face Glow and Body Glow organic, vegan, and cruelty-free products.

Delve into the highlights and key takeaways from this year's NY NOW, and discover the trends that are poised to make a significant impact on consumer preferences, industry dynamics, and creative inspiration in the near future.

What are consumers seeking out now? Experts shine a light on what’s new, now, and next in the beauty market.

Each year, we invite WholeFoods Magazine readers to shine a light on excellence in the natural products industry. There are so many companies and individuals going above and beyond for their local and global communities, and making a positive impact on both consumers’ wellbeing and the health of the planet.

Country Life Vitamins has released MAXI-HAIR 50+, a supplement to support healthy hair. 

LaJeanell offers vegan makeup and cosmetic products, intended to give consumers a healthy glowing appearance. 

NOW introduces collagen jelly, available in two flavors - Sweet Orange and Sweet Plum.