Don't discard those printed advertising circulars just yet. A new study from Nielsen Homescan shows that despite the fact U.S. adults are spending more than three hours a day online, 80% of households are turning to those old school printed advertising circulars when making grocery purchasing decisions instead of digital...
Natural products industry leaders got an update on how the Federal Trade Commission (FTC) views advertising claims when Richard Cleland, assistant director of advertising practices for the Bureau of Consumer Protection for FTC addressed The Big Natural in Las Vegas, NV on June 7. The bottom line, Cleland said, is...
Silver Springs, MD—The U.S. Foods and Drug Administration (FDA) has issued a proposed rule for the use of the term “healthy” on human food products and opened the issue up for public comment for 120 days. Under section 403(r)(1)(A) of the Federal Food, Drug, and Cosmetic Act (FD&C), a food...
