Where to start when it comes to bringing a product to market in the crowded (and in-demand) immune-support space? Nutrasource Director of Scientific Affairs Susan Hewlings suggests starting by diving into a very basic question: What is the product? Speaking at Taking Control of the Immunity & Wellness Market, part...
Stress and Mental Wellness, Active Aging, Immune Health, and the Microbiome all have been identified as top market areas that are driving sales in the natural products industry, and consumer interest will remain strong going into 2023. Throughout 2021 and 2022, the Naturally Informed conference series, powered by WholeFoods Magazine...
Note: This article was originally published by the Orthomolecular Medicine News Service (OMNS). To subscribe to OMNS, visit http://orthomolecular.org/subscribe.html, and access the OMNS archives as http://orthomolecular.org/resources/omns/index.shtml. The Harvard-led Vitamin D and Omega 3 trial (VITAL), recently published findings showing a meaningful (22%) and statistically significant (p = 0.05, Hazard ratio...
Industry insiders reveal what’s new and next—and strategies to capitalize on demand to grow your business As health-conscious consumers get back to their go-go-go lives, they are looking to food and beverages to do more for their well-being: Demand for products that are fortified with added nutrition and health-promoting...
As COVID-19 concerns carry over into another year and consumers commit to supporting immune health year-round, the ability to communicate clearly, effectively, and legally on the topic of immune health and wellness is essential. Hear from experts on the latest need-to-know regulatory issues, winning marketing strategies, and educational strategies for...
How can we use our personal immunotype to create a healthier future for ourselves? Dr. Heather Moday, integrative and functional medicine physician and author of The Immunotype Breakthrough, discusses the science and strategies, in this keynote presentation from the Naturally Informed virtual event Immunity: Mastering the Market, which took place...
The majority of the immune system is located in the gut and GI tract. In fact, millions of immune cells are located in the intestines. Healthy gut nutrition that supports the immune system includes prebiotics, probiotics, and postbiotics. You may have heard of pre- and probiotics, but postbiotics are not...
When you think of “gut health,” what comes to mind? For most of us, we think about having great digestion, absorbing all the best nutrients from our food to stay energized, and avoiding issues like constipation, bloating, and gas. While these are all important functions of the gut, they only...
Washington, D.C.—“There is so much we can do to maintain health. With evidence pointing to a correlation between poor nutrition and poor immune response to pathogens that make us sick, it is very reasonable to screen for nutrient deficiencies and consider taking supplements such as a multivitamin and vitamin D.”...
Consumer demand for products that support immune health is high, and so is scrutiny from the FTC and FDA. In this discussion, which took place at the Naturally Informed virtual event Taking Control of the Immunity & Wellness Market on June 12, 2020, Cheryl Myers, Chief of Scientific Affairs and...
