The global astaxanthin market size was valued at $1.9 billion in 2022, and is expected to grow at a CAGR of 17.2% from 2023 to 2030.

In both the cognitive and immune health markets, functional beverages are emerging as major opportunities for brands.

An NIH-funded study published in the journal Inflammation has shown that 2-hydroxybenzylamine (2-HOBA) supplementation has a promising impact on immune readiness in healthy individuals, according to a press release from TSI Group, which supplies the branded ingredient Hobamine. 

More than 65,000 registered attendees and 3,000 exhibiting companies gathered at the Anaheim Convention Center March 7-11 for Natural Products Expo West. Natural and organic foods and beverages; clean beauty and home products; and nutritional supplements and ingredients were on display, with industry members throughout the supply chain gathering to learn about the latest research and innovations.